They're magically delicious! This catchy slogan has been associated with a popular cereal brand for decades. The phrase perfectly captures the appeal and flavor of the cereal, enticing both children and adults alike. When we think of something being magically delicious, it evokes a sense of wonder and excitement. It implies that there is something special and almost enchanting about the taste and experience of eating that particular food. The term "magically" suggests that the flavor and deliciousness are so extraordinary that they almost seem unreal or enchanted. It implies that there is something extraordinary or magical happening when we consume the food.
They were brought to us by a frolicky ginger, Gaelic-accented cartoon leprechaun named Lucky. He had the obligatory top hat, buckled loafers, green suit and originally came adorned in a tartan mini-cape or shawl. You gotta love a cape wearing leprechaun! He was a thin wirey dude, with a bit of rosacea on both cheeks, perhaps ‘gin blossoms’ from drinking copious amounts of Jameson. He evolved into a chubbier little leprechaun – perhaps from indiscriminate consumption of said fake marshmallow charms. Lucky almost lost his job in 1975 to another mascot, Waldo the Wizard, but the Irish imp won that battle of the mascots. There have been seven actors behind the voice of Lucky, but the one most associated with him is actor Arthur Anderson, who voiced him from release until 1992.
Holahan, a chemical engineer who climbed all the way up to VP of R D at General Mills before retiring, related to the many students he spoke to about his invention, that he experimented with Brach s orange marshmallow circus peanuts, cutting them up into bits and sprinkling them over Cheerios. I had arrived with the intention of examining children s culture through the lens of the breakfast cereal industry, and while I satisfied this aim, I also left with a greater appreciation for the cereal box as a cultural artifact.
It implies that there is something extraordinary or magical happening when we consume the food. The word "delicious" adds to the allure of the product. It highlights the fact that not only is it appealing, but it also tastes amazing.
Some Say They’re Magically Delicious
Ok here’s the scoop on what’s in your Lucky Charms marshmallows – those pink hearts, orange stars, yellow moons, green clovers and blue diamonds. They contain, according to the box – Modified Corn Starch, Corn Starch, Salt, Dextrose, Yellow 5 & 6, Red 40, Blue 1, Gelatin, Natural and Artificial Flavor, Baking Soda, Molasses. Vitamin E (mixed tocopherols) Added to Preserve Freshness.
They debuted in 1964, the invention of product developer John Holahan – a name that sounds very Irish, huh? Holahan, a chemical engineer who climbed all the way up to VP of R & D at General Mills before retiring, related to the many students he spoke to about his invention, that he experimented with Brach’s orange marshmallow circus peanuts, cutting them up into bits and sprinkling them over Cheerios.
John Holahan, inventor of Lucky Charms Cereal at General Mills.
They were brought to us by a frolicky ginger, Gaelic-accented cartoon leprechaun named Lucky. He had the obligatory top hat, buckled loafers, green suit and originally came adorned in a tartan mini-cape or shawl. You gotta love a cape wearing leprechaun! He was a thin wirey dude, with a bit of rosacea on both cheeks, perhaps ‘gin blossoms’ from drinking copious amounts of Jameson. He evolved into a chubbier little leprechaun – perhaps from indiscriminate consumption of said fake marshmallow charms. Lucky almost lost his job in 1975 to another mascot, Waldo the Wizard, but the Irish imp won that battle of the mascots. There have been seven actors behind the voice of Lucky, but the one most associated with him is actor Arthur Anderson, who voiced him from release until 1992.
In 1983 purple horseshoes were added to the lineup – another symbol of ‘luck’ – which spiked sales 30%. And, they’re actually called ‘marbits’ not marshmallows. That’s encouraging, because they’re the furthest away from any real marshmallow product on the market. They make a really gross crunch when bit into, sort of like if you left a marshmallow peep out in the air until it got super-stale. And, they don’t dissolve in hot chocolate, which means there’s some super protein-gelatin bond (maybe from that ambiguous “modified corn starch” in the ingredients list) that makes them impervious to natural protein degradation by heat. Although the unnatural dehydrated crunch of the marshmallow is part of their allure, it’s also a chemical invention to prevent the Cheerios portion of the cereal from getting stale and mushy. As it turns out, real pillowey marshmallows would act as a moisture sucker and impart that moisture to the cereal. No one likes mushy Cheerios.
In roughly chronological order, marbits have been offered as clovers, hearts, stars, moons, diamonds, horseshoes, whales, balloons, Christmas ornaments, candy canes, bells, trees, rainbows, pots of gold, different moons, hats with clovers, shooting starts, hourglasses, Olympic medals, Olympic torches, Rudolph the Red-Nosed Reindeer, ice skates, snowmen, stockings, mittens, Man in the Moon (blue moons with a yellow-toothed smile), wreaths, presents, crystal balls, locks, bats, ghosts, cauldrons and books. If that exhaustive lineup weren’t enough novelty for breakfast, other twists have been added to some of these designs, from swirled colors to colors that change when milk is added. If that weren’t enough to hold your interest, chocolate and berry variations of the cereal have also been marketed.
A 2008 General Mills press release revealed super powers that the marbits gave to Lucky the Leprechaun, and which marbits reflect which ability. For example, the heart gives Lucky the power to “bring things to life,” while the shooting star grants him the power of flight. The four-leafed clover gives him luck, although the release makes sure to warn that “you never know what kind of luck you’ll get.” The horseshoes allow him to “speed things up,” the blue moons grant invisibility, the rainbows allow him to instantaneously travel from place to place and the balloons provide him with the “power to make things float.” The press release also introduced a new marbit – the hourglass – which symbolized a new power for Lucky, which was control over time.
In 2013, Lucky Charms became the first cereal and food product to ever use their product to promote June Pride Month. Using the marshmallow rainbow, they initiated a social media campaign called #LuckytoBeLuckyCharms to encourage people to tell their pride story using the Twitter hashtage.
Kids of the Gen X age found them ‘magically delicious’, and were famous for picking them out of the cereal, leaving only the bland crunchy corn shapes to their other siblings. And General Mills marketeers found that the super sweet crunchy marshmallow bits weren’t enough to spike sales over other sugary cereals. So, to cement (think of the type used in teeth fillings) them as a top seller, General Mills added MORE sugar to the previously ‘healtier’ grain bits. But that was OK, because they were fortified with healthy vitamins.
There are currently no studies done of the long term affects of Gen Xer consumption of Lucky Charms marshmallow cereal bits. We are now all in our fifties and will start seeing any of these long term affects. So, let this be a PSA to get your colonoscopy!
Can you get enough of that Sugar Crisp? Does the crunch always give you away? And are Trix just for kids? Cereal slogans have become embedded in popular culture, and even satirized in television shows. Such slogans were made memorable at the time by the cereal mascots that voiced them in animated commercials. However, these slogans were also often splashed across cereal boxes. Lucky the Leprechaun has been promising that his cereal is magically delicious since 1964 (except for a brief period in the 1970s when Lucky was replaced by Marvin the Wizard), and this slogan can still be found emblazoned somewhere on the packaging. Some slogans, however, have changed over time. Toucan Sam originally spoke the name of his cereal in “code” using Pig Latin. The Ootsfray Oopslay identifier would eventually give way to “follow my nose, it always knows,” but Toucan Sam rarely gives such directions on his cereal boxes anymore. An even greater transformation in cereal slogan can be found in Apple Jacks. Few people seem to remember that in the beginning Apple Jacks was advertised as a “bully-busting” cereal. Those who consumed this cereal for breakfast would either be immune to bullies or would be fortified with the strength and ingenuity to outwit their tormentors. Early Apple Jacks cereal boxes featured comic strip cartoons that graphically illustrated the bully-busting promise. These same Apple Jacks cereal boxes also offered a recipe for bully-busting cookies.
The flavors are so divine and satisfying that they leave a lasting impression on our taste buds and keep us coming back for more. This phrase is often used in the context of the cereal brand, where a leprechaun mascot claims that the cereal is magically delicious. This clever marketing strategy aims to create a sense of curiosity and desire among consumers. It suggests that by trying this cereal, we will be transported to a world of delight and enjoyment. However, the concept of something being magically delicious is not limited to just this cereal brand. It can be applied to any food or drink that brings a sense of joy and pleasure when consumed. It could be a decadent chocolate dessert, a perfectly cooked steak, or a refreshing fruity cocktail. These are all examples of foods and drinks that can be described as magically delicious. In conclusion, the phrase "they're magically delicious" is an effective and captivating way to describe a food or drink that not only tastes incredible but also brings a sense of enchantment and delight. It is a phrase that appeals to our imagination and makes us eager to experience the magic for ourselves. So, whether it's a cereal or any other culinary delight, let's embrace the magic and savor the deliciousness..
Reviews for "Magically Delicious: Unlocking the Secrets of Flavorful Marinades and Sauces"
1. John - 2 stars - I was really disappointed with "They're magically delicious". The story was predictable, and the characters were one-dimensional. I felt like I had read this type of fantasy adventure a hundred times before. The writing style was also lackluster, with repetitive descriptions and a lack of depth. Overall, I found the book to be quite dull and unoriginal.
2. Sarah - 1 star - I couldn't even finish "They're magically delicious". The plot was confusing and disjointed, with random elements thrown in without any explanation. The pacing was off, and I found myself losing interest after a few chapters. The dialogue was also unrealistic and forced, making it difficult to connect with the characters. I wouldn't recommend this book to anyone looking for a captivating and well-written fantasy novel.
3. Mark - 2 stars - "They're magically delicious" had a promising premise, but it failed to deliver. The world-building was incomplete and inconsistent, leaving me with many unanswered questions. The characters were forgettable and lacked development, making it hard to care about their fates. The writing style was also subpar, with awkward sentence structure and excessive use of cliches. Overall, I was left feeling underwhelmed by this book.
4. Emily - 3 stars - While "They're magically delicious" had its moments, it fell short of my expectations. The pacing was slow, and the plot lacked depth and originality. I couldn't fully invest in the story or the characters, as they felt flat and uninteresting. The writing style was decent, but it didn't compensate for the shortcomings in the overall execution. Overall, I found this book to be just average and not worth the hype.