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The Magic Era Home Department is a department in the renowned Magic Era Corporation. This department is focused on providing customers with a variety of home-related magical items and services. The Magic Era Corporation is widely regarded as a leader in the field of magic and has been in operation for over a century. The Home Department offers an extensive range of magical products designed to enhance the comfort, convenience, and overall well-being of individuals within their homes. From enchanted household appliances to spell-infused furniture, customers can find a wide array of magical items that cater to their specific needs and desires. One of the highlights of the Home Department is its collection of smart home devices.

Cessario spent years creating campaigns for clients such as Netflix, Nike, Organic Valley, Nestle and Toyota before launching Liquid Death in 2017.

But cool alone doesn t sustain sales and it sure doesn t guarantee profits , which is why Cessario told Forbes he s spending money on building out a nationwide sales team to check on how the cans are positioned in stores. At that point, Liquid Death, which sells entirely into North America but is expanding into Europe this summer, expects domestic shipping to account for 11 of total expenses.

One of the highlights of the Home Department is its collection of smart home devices. These devices incorporate both traditional technological advancements and magical elements to create a seamless and innovative home automation system. Customers can control various aspects of their homes, such as lighting, temperature, and security, using just their voice or a simple gesture.

Liquid Death, the Canned Water, Was Cursed by a Witch for Halloween

Before we dig into the ad, here's a primer on Liquid Death: Launched last year by former Netflix creative director Mike Cessario, in May it raised $1.6 million to take water in a tallboy can to the straight-edge punk crowd.

The appeal for this is broader than one might believe: The funding round was led by Science Inc., with tech contributors that included Dollar Shave Club founder Michael Dubin, Twitter co-founder Biz Stone, and Away co-founder Jen Rubio.

Let's return to that Halloween curse. The ad is long and melodramatic, more a play on stereotypes than anything serious—even if, for pagans and practicing witches, it can feel trite and potentially dangerous. Historically, stereotypes kill minorities, now as then, and not just witches.

Given Mystic Dylan's profession, and its reliance on his legitimacy, it's also a rather flagrant way to invite harm on customers themselves—though in the end, maybe it's not much more serious than locking yourself in the bathroom, lights off, and whispering "Bloody Mary" three times into a mirror, trembling with belief and anticipation.

Belief is everything, right? Belief in money, in the personhood of corporations, in the idea that college should cost 80 grand, in wearing a suit. Belief is the glue that holds society together. And Liquid Death is all about toying with the superficiality of that construction. (Though should demons actually come for you, they're selling an antidote online for 99 cents.)

When Cessario launched Liquid Death as a side project, it was to explore "exciting ways to rebrand water as a substance that was totally opposite of the current yoga accessory stigma, while also having a truthful insight that isn't complete bullshit," he told Adweek last year. "And since we are competing with the most explosive rebellious brands on the market, our healthy water brand had to be even more punk and fuck-you than energy drinks."

It's hard to overstate how much he actually means the "truthful insight" part, on top of everything else. Under a section labeled #DeathToPlastic, Liquid Death's website reveals that the brand donates 5 cents of every can sold to helping clean up plastic pollution. Its water is sustainably sourced in Austria, delivered to homes in 12-packs monthly. And the choice to can it is more than marketing; "aluminum is infinitely recyclable," the site reads.

To be fair, you might miss all that when you notice the "SELL YOUR SOUL" button on the top-nav, and click on it to discover it's not a joke. Here's actor Joe Manganiello selling his, blood-signature and all, to join the "Liquid Death Country Club."

So, cursing product for Halloween is much in keeping with the brand identity, designed to ruffle feathers in a category that plays by "1950s bland and boring rules."

But living punk doesn't mean dying punk, even if you do opt in to swallowing cursed water. Cessario continued: "The youth of today care more about health than ever. Even the fuck-you punk rockers and skateboarders. They are even drinking less alcohol and getting less fucked up. But they still like explosions and extreme sports and heavy music and blowing zombie heads off in video games."

Have you seen their last release, "Hey Kids, Murder Your Thirst"? It's fun in a Garbage Pail Kids kinda way.

"Only unhealthy brands, whose products they don't love, are speaking their language from a brand perspective," said Cessario. "No healthy brands are actually trying to fit into real youth culture. It's likely why we keep getting hundreds of messages from our target audience telling us how much they love the brand. Plus, it makes it easier when the people behind the brand are also the target audience."

Below is the first ad Liquid Death ever made. Pushed with just $600 in media spend on Facebook, it yielded over 1 million views in a couple months.

Do you now believe water is the most extreme and dangerous beverage on earth? As with demon invasions and soul-selling, maybe it depends on who you ask, and when. To wit: A marketing guy pitching Fiji might respond very differently than a marketing guy being waterboarded.

Competition is as tough as ever and inflation and fuel costs are still hurting brands. “It’s an unbelievable marketing success that has come at an incredible cost,” said Robert Brown, a private equity investor who cofounded Encore Consumer Capital in 2005 and passed on Liquid Death after getting pitched two years ago. “The exit has to be tremendous. I don’t think it’s impossible, but it feels like a long road. Could we get to that in five years? Maybe.”

In addition to products, the Home Department also offers a range of magical services. These services include home enchantments and renovations, where highly skilled and certified wizards work to transform ordinary houses into magical abodes. Customers can choose from a variety of enchantments, such as creating an indoor garden that thrives all year round or installing a portal to magical realms. Furthermore, the Home Department provides workshops and classes for individuals who are interested in learning more about magic and its practical applications within a home setting. These educational programs cover topics such as basic magical principles, home spellcasting, and the history of magical home innovations. Participants can gain hands-on experience and learn from experienced wizards and witches. The Magic Era Home Department is committed to providing top-notch magical products and services, ensuring that customers can experience the wonders of magic in their everyday lives. With its dedication to innovation and customer satisfaction, the department continues to showcase the immense potential of magic in transforming homes into magical sanctuaries..

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