Half magic eye liner is a popular cosmetic product that is widely used for enhancing the appearance of the eyes. It is a type of eyeliner that is designed to create a magical and captivating effect on the eyes, making them look more prominent and enticing. The term "half magic" refers to the unique formula of this eye liner, which allows for easy application and long-lasting wear. One of the main features of half magic eye liner is its precision tip. This fine tip allows for easy control and precise application, making it ideal for creating various eye looks - from subtle and natural to bold and dramatic. It helps in achieving a flawless and defined eye line, accentuating the shape of the eyes.
We're proudly cruelty-free. We don't use animal products or animal testing in any of our products. Looking good shouldn't make you feel bad, ever.
When they show up looking this certain way, you automatically start making connections and understanding a little more about where they re coming from. They re throwing a movie name on a palette that literally has no connection, and the colors in it are not even colors that you actually see on their characters.
It helps in achieving a flawless and defined eye line, accentuating the shape of the eyes. Another important aspect of half magic eye liner is its long-lasting formula. It is specially formulated to stay in place for a longer period of time, preventing smudging or fading throughout the day.
Designed With Sofia Coppola And A24, 'Priscilla' Makeup Kit Highlights Role Of Cosmetics In Storytelling
In the opening scene of Priscilla, Sofia Coppola’s much-anticipated film about Priscilla Presley, the titular character applies her signature winged look, painting jet-black liner to frame her bright blue eyes and lush lashes. The evolution of Priscilla’s hair and makeup is absolutely integral to her story as the ultimate beauty icon; we see her transform from a fresh-faced schoolgirl to Elvis’ wife—with her trademark cat eye and black bouffant—to an independent woman on her own terms with natural, easy hair and makeup.
“Priscilla was speaking my language,” says Donni Davy, creative director and cofounder of Half Magic Beauty. “I thought [the makeup] was a character in the film. I was so taken aback and altered a little bit by the part in the film where you see that Elvis is pushing her to go with heavier eye makeup and dye her hair. It’s so dark and twisted because he is turning her into this vampy character, this sex kitten, full transformation from school girl to glamorous icon, and it kind of became her identity. This look inspired millions of people, millions of women, but did Elvis create it?”
The Priscilla x Half Magic makeup kit
Courtesy of Half Magic
Priscilla’s wedding day makeup in particular has sparked countless copycats and trends through the decades. Now, her iconic look is easier to copy than ever, thanks to the limited-edition makeup kit by Half Magic hitting shelves October 17. The kit is a collaboration between writer and director Sofia Coppola and A24, the global entertainment company behind Priscilla and award-winning films like Everything Everywhere All At Once and Uncut Gems, as well as the hit HBO series Euphoria. Half Magic is a joint venture between A24 and makeup artist Davy, who created the groundbreaking looks on Euphoria that sparked the makeup line.
The Priscilla x Half Magic makeup kit contains everything needed to recreate Priscilla’s signature winged eye makeup. Though many have coveted Priscilla’s look for decades, it can be a challenge to DIY. That’s why the set is designed to simplify the process, making it practically foolproof. It contains Half Magic’s award-winning Wing Magician silicone tool to help draw perfectly angled, crisp wings. There’s also the award-winning Magic Flik liquid eyeliner, a calligraphy eyeliner pen with a uniquely shaped paddle tip that hugs the lash line. The versatile liner has a curved edge for one-flick wings and can be used to draw razor-thin or bold graphic lines.
MORE FOR YOUCrystal Kay On Working With Yoko Kanno, Namie Amuro And Pikachu
As the film illustrates, Priscilla was devoted to false eyelashes, and Davy says the Eyelectric Extreme Lengthening Mascara is the closest a mascara can get to falsies; the tubing formula delivers extreme lengthening lasting up to 12 hours. The set is $49 (a $57 value) and will be sold at A24films.com, halfmagicbeauty.com and Ulta.com.
Elvis, played by Jacob Elordi, and Priscilla Presley on their wedding day in a scene from . [+] "Priscilla"
Hitting limited theaters October 27 and nationwide November 3, Priscilla is based on “Elvis and Me” by Priscilla Presley with Sandra Harmon and stars Cailee Spaeny and Jacob Elordi. It follows the unseen side of Elvis and Priscilla's long courtship and tempestuous marriage, from an army base in Germany to Graceland. In the press notes, Coppola shares that hair and makeup are major storytelling devices in the film, beginning with the very first time Priscilla draws on her signature winged eyeliner as a teenager. “It was just such a different era, but I do enjoy Priscilla’s commitment to glamor,” Coppola says. “I thought a lot about the fact that she put on false eyelashes the moment she went into labor, which is something she wrote about in her book. There was always this feeling of being watched.”
Staying true to Priscilla’s real-life aesthetic was crucial to Jo-Ann MacNeil, the film’s makeup designer. “I've been a lifelong Elvis fan, but I was drawn to the telling of the story from a different perspective, from Priscilla's view,” MacNeil says. “I was inspired to tell her story by being as accurate and detailed as I could to her personal makeup style and look. We started Priscilla simple and fresh-faced, almost a no-makeup look until she met Elvis. During the courting process she starts to add a little makeup: mascara, lipstick, rouge. When she moves to Graceland, Elvis takes her for a makeover, which she embraces and starts to wear more and more makeup at his request. We carried this through the ‘60s. In the early ‘70s as the relationship breaks down, so does her makeup. She stripped it back and became more natural looking, finding her independence through her look."
When Coppola came up with the idea of developing a makeup kit to recreate Priscilla’s look, Davy knew the perfect trio of products already existed. “We have these three super beginner-friendly tools that can literally give you the iconic Priscilla look,” Davy says. “These products will enable people to claim a piece of this Priscilla winged liner trend, which is going strong. Winged liner has always been iconic and continues to be every time it's reintroduced into entertainment or the spotlight in some way; it just keeps on being relevant.”
While Davy picked what went inside the kit, the packaging is all A24. “We really wanted A24’s creative side to do that and make it really special and feel authentic to the A24 brand,” Davy says. “It was exciting because we didn't use our typical Half Magic packaging; we really wanted it to feel like this beautiful collaboration with A24. They designed the box, put their aesthetic and their creative on it, and it doesn't look like any of our other items that we sell.”
A young Priscilla Presley in "Priscilla"
What makes this collaboration unique is that it’s as authentic as it gets—the makeup kit allows you to create the most iconic look of the film, in which the hair and makeup aesthetic is so integral to the character and part of the storyline. “I have seen other brands do makeup collabs like Barbie, The Little Mermaid, even Harry Potter,” Davy says. “But the products in those particular collabs don't relate to the iconic look in the film. They’re throwing a movie name on a palette that literally has no connection, and the colors in it are not even colors that you actually see on their characters. There's this awesome piece of authenticity here with this collab where it just makes sense. There's a reason.”
More makeup partnerships are on the way from A24 and their film and television projects, which Davy is excited about. “That is what I really sunk my teeth into with Euphoria,” she says. “After season one came out and talking about the storytelling of the makeup, that's what put me in this position where I am now where I have a makeup line. I have this platform to talk about that because the makeup, hair and costumes are so instrumental in storytelling; they add so much texture to the characters, because there's only so much you can say in a script. All those visual aspects give you so much more information on who these people are. When they show up looking this certain way, you automatically start making connections and understanding a little more about where they're coming from.”
Apply the Magic Liner from the inner to outer corner of your lash line (one at a time), just like you’d apply your normal eyeliner.
This is especially beneficial for those with oily eyelids or who live in humid climates. Moreover, half magic eye liner is available in a wide range of colors, providing options for every individual's preference and style. From classic black to vibrant hues and shimmering shades, there is a color to suit every occasion and mood. This versatility allows for creative experimentation and the ability to complement different eye shadow looks. In addition to its aesthetics, half magic eye liner is also known for its nourishing properties. Many formulas include ingredients like vitamin E, jojoba oil, and antioxidants, which help to condition and protect the delicate skin around the eyes. This promotes healthier and more vibrant-looking eyes, even after removing the eyeliner. Overall, half magic eye liner is a versatile and magical cosmetic product that enhances the beauty of the eyes. Its precision tip, long-lasting formula, and wide range of colors make it a popular choice for both everyday and special occasions. With its nourishing properties, it not only beautifies the eyes but also cares for the delicate skin around them..
Reviews for "Mastering the Graphic Liner Trend with Hslf Magic Eye Liner"
1. Jane - ★☆☆☆☆
I was really disappointed with the Half Magic Eye Liner. The formula was incredibly drying and patchy, making it impossible to create a smooth, even line. Plus, the tip of the liner was too stiff and unforgiving, making application a real struggle. I found myself having to go over the line multiple times, which just ended up smudging the product and ruining my eye makeup. Overall, I wouldn't recommend this eye liner to anyone looking for a reliable and easy-to-use product.
2. Samantha - ★★☆☆☆
I had high hopes for the Half Magic Eye Liner, but unfortunately, it did not live up to my expectations. While the color payoff was decent, the longevity of the liner was a major issue. Within a couple of hours of application, the liner started to smudge and fade, giving me the dreaded raccoon eyes. Additionally, I found that the product was not very buildable, making it difficult to create a bold, dramatic look. I would recommend investing in a different eyeliner that offers better staying power.
3. Amanda - ★☆☆☆☆
The Half Magic Eye Liner was a complete letdown for me. The product claims to be smudge-proof, but I experienced quite the opposite. After just a few hours of wear, the liner had already smudged and transferred onto my upper eyelids, making me look like I hadn't slept in days. The application was also a nightmare. The tip of the liner was extremely flimsy and uneven, leading to an uneven and messy line. I would not repurchase this liner and would advise others to steer clear of it as well.
4. Emily - ★★☆☆☆
I was really excited to try the Half Magic Eye Liner, but it did not live up to my expectations. The formula was too watery, making it difficult to achieve a precise and pigmented line. I also found that the liner took a long time to dry, which resulted in smudging and smearing throughout the day. The longevity of the liner was also not great; it started fading and flaking after just a few hours of wear. Overall, I was not impressed with this product and would not purchase it again.