A music video, or Sitch music video, is a form of audiovisual entertainment that combines music and visuals to create a compelling and engaging experience. With the rise of platforms like YouTube and social media, music videos have become an essential element in promoting artists and their music. Sitch music videos include various elements such as choreography, storytelling, and visual effects to enhance the overall viewing experience. They often feature the artist or band performing their song alongside a narrative or conceptual storyline. The visuals chosen for the video are carefully crafted to complement the mood and lyrics of the song. The production of a music video typically involves a team of directors, producers, choreographers, and cinematographers working together with the artist or band to bring their vision to life.
But “Light Switch” wasn’t the only song that Puth documented on TikTok. While he mostly covered the production of his newest single, the artist also sprinkled in snippets of other new songs that may be featured on his upcoming studio album, “CHARLIE,” that will be released later this year.
The videos soon took on a life of their own as other creators on TikTok took to duetting Puth s content, using other everyday noises to make sound effects for songs, some even poking fun at Puth s process of producing Light Switch. After a series of videos featuring glimpses of the new song s music video, Puth once again took to social media to announce that fans would finally hear the song Jan.
The production of a music video typically involves a team of directors, producers, choreographers, and cinematographers working together with the artist or band to bring their vision to life. From conceptualizing the video's storyline to shooting and editing the final product, a considerable amount of effort goes into creating a high-quality Sitch music video. Music videos can vary greatly in style and genre, ranging from simple performance-based videos to elaborate and visually stunning productions.
REVIEW: Are you hypnotized by Charlie Puth’s ‘Light Switch?’
What if there was a song whose creation was documented on social media for nearly five months before its release? And what if that song, upon its release, received nearly 18 million Spotify streams in just over a week of being released to the public? Well, meet singer-songwriter Charlie Puth’s newest single “Light Switch.”
The energetic, fun and almost ’80s reminiscent pop tune released Jan. 20, accompanied by the song’s music video . The song was a long time coming, as viewers of Puth’s TikTok profile would attest. The initial video which introduced the song’s inspiration (yes, the sound of a light switch being flicked on) was posted Sept. 16, 2021.
The TikTok in question boasted 20 million views in less than 24 hours , and was immediately followed by another TikTok Sept. 17, 2021, in which Puth teased releasing the song if it received 100,000 pre-saves on Spotify.
Over the next couple of months, Puth documented writing different sections of the track, including humorous calls from his record label hurrying him to finish the song. The videos soon took on a life of their own as other creators on TikTok took to duetting Puth’s content, using other everyday noises to make sound effects for songs, some even poking fun at Puth’s process of producing “Light Switch.”
But “Light Switch” wasn’t the only song that Puth documented on TikTok. While he mostly covered the production of his newest single, the artist also sprinkled in snippets of other new songs that may be featured on his upcoming studio album, “CHARLIE,” that will be released later this year.
Dec. 13, 2021, Puth updated fans when he posted a TikTok captioned, “Light Switch is done. If this song gets 250,000 more pre saves, I’ll drop it January 1st.”
But that didn’t happen.
Instead, viewers received another video of Puth on New Year’s Day announcing the release of the official TikTok audio for the song. Then, just six days later, a challenge: the “One Call Away” singer wanted to see people’s best uses of the “Light Switch” audio. The prize? To hear the song in its entirety before anyone else.
The hashtag #lightswitchchallenge on TikTok has received 13 million views since Puth’s initial video. One submission to the challenge that caught the attention of Puth was one created by Alex Wong ( @alexdwong ), which ended with the creator kicking and shattering the lamp of the ceiling fan in his bedroom.
@alexdwong @Charlie Puth said best video to his song gets it early, BY TEXT 😱 – please like & share! 😹🙏🏼 #fail ♬ Light Switch – Charlie Puth
After a series of videos featuring glimpses of the new song’s music video, Puth once again took to social media to announce that fans would finally hear the song Jan. 20.
And this time, it actually happened.
“Light Switch,” for the most part, sounds similar to other music that listeners of Puth’s have heard before. But the upbeat tempo and catchy lyrics make it stand out among his previous works.
While those who watched the track’s production on social media heard different sections of the song, nothing new is really left to hear for the first time.
Puth sings “Why you always wanna act like lovers?/ But you never wanna be each others’.” This is one of the few lyrics that are new to people hearing the song at full length.
The song’s video begins with Puth in a fat suit, heartbroken and unshaven as he is flipping television channels from a recliner. The music video, released the same day as the single, added a bit of comedy to the song and has received over 16 million views on YouTube .
Overall, Puth’s new single was a satisfying listen, but wasn’t worth the five month wait. I appreciated the beat and idea behind the song, but Puth’s use of TikTok to get more people to save the track before hearing it was both smart and a tad manipulative. While I have enjoyed some of his other singles more (namely “Attention,” “Mother” and “How Long”) “Light Switch” is too similar to those other releases. I’m Looking forward to the release of “CHARLIE” later this year, and hopefully some more TikTok coverage of the album, and I rate “Light Switch” a 7.5 out of 10.
This story was written by Kim Cook. She can be reached at [email protected].
Over the next couple of months, Puth documented writing different sections of the track, including humorous calls from his record label hurrying him to finish the song. The videos soon took on a life of their own as other creators on TikTok took to duetting Puth’s content, using other everyday noises to make sound effects for songs, some even poking fun at Puth’s process of producing “Light Switch.”
Some videos are shot in a single location, while others feature multiple sets and locations to create different atmospheres and tell a more complex story. In recent years, Sitch music videos have gained popularity for their ability to tell stories and convey emotions, often resonating with viewers in a powerful way. They are not just a promotional tool for artists but have become an art form of their own. With the easy accessibility of music videos online, viewers can now watch and share their favorite videos anytime, anywhere. Sitch music videos have become an integral part of popular culture, shaping not only the music industry but also influencing fashion, dance, and visual arts. In conclusion, Sitch music videos are a creative and engaging form of audiovisual entertainment that combines music and visuals to captivate viewers. With their ability to tell stories and evoke emotions, music videos have become an important tool for artists to connect with their audience and promote their music..
Reviews for "The Collaborative Process: Directors, Producers, and Artists in Sitch Music Videos"
1. Sarah - 1 star
I was really disappointed by the Sitch music video. The visuals were poorly executed and the storyline was confusing. It seemed like the director was trying to be artistic, but it just came across as pretentious. Additionally, the editing was choppy and made it difficult to follow the narrative. Overall, it felt like a waste of time and didn't live up to the hype.
2. John - 2 stars
I'm not a fan of the Sitch music video. The concept seemed interesting, but I felt like it didn't deliver. The production quality was subpar and the acting was mediocre at best. It lacked energy and failed to capture my attention. The lack of originality was also apparent, as many scenes felt like copied ideas from previous music videos. I expected more from Sitch, but unfortunately, this video fell short.
3. Lisa - 2.5 stars
The Sitch music video just didn't do it for me. While the song itself was catchy, the video felt uninspired. The visuals were generic and didn't bring anything new to the table. The choreography was lackluster and didn't match the rhythm of the song. It felt like a missed opportunity to create a visually stunning and captivating music video. Overall, it was forgettable and didn't leave a lasting impression.
4. Mike - 2 stars
I wasn't impressed by the Sitch music video. The editing was sloppy and the transitions between scenes were jarring and confusing. It felt like the director was trying to be edgy and experimental, but it just ended up being chaotic and disorienting. The storyline was incoherent and left me scratching my head. The mediocre visuals didn't help either, as they lacked creativity and failed to engage me. I expected more from a Sitch music video, but this one missed the mark.