The concept of a "liquid death water witch" may seem intriguing and mysterious. It brings to mind images of a powerful and mystical being, capable of controlling and manipulating water to their advantage. At first glance, one may assume that a liquid death water witch is a malevolent force, using their powers to harm others or cause destruction. However, it is important to consider that this title may be misleading or simply misunderstood. The term "liquid death" can be interpreted in different ways. It could refer to the power of water to bring life as well as death.
Cessario spent years creating campaigns for clients such as Netflix, Nike, Organic Valley, Nestle and Toyota before launching Liquid Death in 2017.
But cool alone doesn t sustain sales and it sure doesn t guarantee profits , which is why Cessario told Forbes he s spending money on building out a nationwide sales team to check on how the cans are positioned in stores. At that point, Liquid Death, which sells entirely into North America but is expanding into Europe this summer, expects domestic shipping to account for 11 of total expenses.
It could refer to the power of water to bring life as well as death. Water is essential for survival, but it can also be deadly in certain circumstances. This duality could be representative of the liquid death water witch, who has an understanding of both the life-giving and destructive nature of water.
Liquid Death, the Canned Water, Was Cursed by a Witch for Halloween
Before we dig into the ad, here's a primer on Liquid Death: Launched last year by former Netflix creative director Mike Cessario, in May it raised $1.6 million to take water in a tallboy can to the straight-edge punk crowd.
The appeal for this is broader than one might believe: The funding round was led by Science Inc., with tech contributors that included Dollar Shave Club founder Michael Dubin, Twitter co-founder Biz Stone, and Away co-founder Jen Rubio.
Let's return to that Halloween curse. The ad is long and melodramatic, more a play on stereotypes than anything serious—even if, for pagans and practicing witches, it can feel trite and potentially dangerous. Historically, stereotypes kill minorities, now as then, and not just witches.
Given Mystic Dylan's profession, and its reliance on his legitimacy, it's also a rather flagrant way to invite harm on customers themselves—though in the end, maybe it's not much more serious than locking yourself in the bathroom, lights off, and whispering "Bloody Mary" three times into a mirror, trembling with belief and anticipation.
Belief is everything, right? Belief in money, in the personhood of corporations, in the idea that college should cost 80 grand, in wearing a suit. Belief is the glue that holds society together. And Liquid Death is all about toying with the superficiality of that construction. (Though should demons actually come for you, they're selling an antidote online for 99 cents.)
When Cessario launched Liquid Death as a side project, it was to explore "exciting ways to rebrand water as a substance that was totally opposite of the current yoga accessory stigma, while also having a truthful insight that isn't complete bullshit," he told Adweek last year. "And since we are competing with the most explosive rebellious brands on the market, our healthy water brand had to be even more punk and fuck-you than energy drinks."
It's hard to overstate how much he actually means the "truthful insight" part, on top of everything else. Under a section labeled #DeathToPlastic, Liquid Death's website reveals that the brand donates 5 cents of every can sold to helping clean up plastic pollution. Its water is sustainably sourced in Austria, delivered to homes in 12-packs monthly. And the choice to can it is more than marketing; "aluminum is infinitely recyclable," the site reads.
To be fair, you might miss all that when you notice the "SELL YOUR SOUL" button on the top-nav, and click on it to discover it's not a joke. Here's actor Joe Manganiello selling his, blood-signature and all, to join the "Liquid Death Country Club."
So, cursing product for Halloween is much in keeping with the brand identity, designed to ruffle feathers in a category that plays by "1950s bland and boring rules."
But living punk doesn't mean dying punk, even if you do opt in to swallowing cursed water. Cessario continued: "The youth of today care more about health than ever. Even the fuck-you punk rockers and skateboarders. They are even drinking less alcohol and getting less fucked up. But they still like explosions and extreme sports and heavy music and blowing zombie heads off in video games."
Have you seen their last release, "Hey Kids, Murder Your Thirst"? It's fun in a Garbage Pail Kids kinda way.
"Only unhealthy brands, whose products they don't love, are speaking their language from a brand perspective," said Cessario. "No healthy brands are actually trying to fit into real youth culture. It's likely why we keep getting hundreds of messages from our target audience telling us how much they love the brand. Plus, it makes it easier when the people behind the brand are also the target audience."
Below is the first ad Liquid Death ever made. Pushed with just $600 in media spend on Facebook, it yielded over 1 million views in a couple months.
Do you now believe water is the most extreme and dangerous beverage on earth? As with demon invasions and soul-selling, maybe it depends on who you ask, and when. To wit: A marketing guy pitching Fiji might respond very differently than a marketing guy being waterboarded.
Competition is as tough as ever and inflation and fuel costs are still hurting brands. “It’s an unbelievable marketing success that has come at an incredible cost,” said Robert Brown, a private equity investor who cofounded Encore Consumer Capital in 2005 and passed on Liquid Death after getting pitched two years ago. “The exit has to be tremendous. I don’t think it’s impossible, but it feels like a long road. Could we get to that in five years? Maybe.”
The term "witch" typically brings to mind witches of folklore and mythology, often associated with dark magic and spellcasting. However, the term can also be embraced by those who identify as witches in modern times, often practicing various forms of natural or pagan spirituality. These individuals may work with the elements, including water, to harness their energy and connect with nature. A liquid death water witch could therefore be seen as someone who has a deep connection with water and its many facets. They may be able to communicate with water, manipulate its form and movement, or even use it for healing purposes. Rather than being an agent of harm, a liquid death water witch may utilize their abilities to bring balance, harmony, and cleansing to the world around them. In conclusion, the concept of a liquid death water witch is an intriguing one. Although the title may initially invoke thoughts of darkness and danger, a deeper understanding suggests that this individual may possess unique talents and abilities related to water. Their connection with liquid death could be seen as a metaphor for their understanding of the dual nature of water, both as a life-giving force and a potentially destructive element. Whether viewed through the lens of folklore or modern spiritual practices, the liquid death water witch is a figure deserving of further exploration and contemplation..
Reviews for "The Eerie Encounters of Those who have Crossed Paths with the Liquid Death Watrr Witch"
1. John - 2 stars: I was really excited to try Liquid Death Watrr Witch, but it was such a disappointment. The flavor was bland and watery, and it definitely didn't live up to its name. I expected a bold, intense taste, but it was just like drinking plain water. I wouldn't recommend it to anyone looking for a flavorful beverage.
2. Emily - 1 star: I can't believe I wasted my money on Liquid Death Watrr Witch. It tasted like someone mixed water with a tiny drop of fruit essence. There was absolutely no flavor to it. I'm not sure what they were going for with this product, but it definitely missed the mark. Save your money and buy something else that actually has taste.
3. Samantha - 2 stars: Liquid Death Watrr Witch was a huge letdown for me. I thought it would be a refreshing and unique drink, but it was just plain boring. The packaging is cool, but that's about it. The taste was incredibly mild and forgettable. I wouldn't recommend it to anyone who wants a beverage with some flavor.
4. Michael - 3 stars: I had high hopes for Liquid Death Watrr Witch, but it fell short for me. The flavor was too subtle for my liking, and I couldn't really taste any of the supposed fruit elements. It's not a terrible drink, but it's not something I would go out of my way to buy again. I was expecting something more exciting and flavorful.
5. Laura - 2 stars: Liquid Death Watrr Witch was a disappointment. The taste was so watered down that it was hard to even detect any flavor. I was expecting a bold and refreshing drink, but it was anything but that. The marketing and packaging may be trendy, but the product itself is underwhelming. I wouldn't waste my money on it again.