Magic Scissora hair salon is the latest buzz in town. Nestled in a quaint corner near the city center, this salon promises to give its customers a magical makeover experience. From the moment you step inside, you'll be enchanted by the mesmerizing decor and the welcoming ambiance. The salon is known for its highly skilled hairstylists who possess magical abilities to transform your hair into a work of art. They are not your ordinary hairdressers; they have mastered the art of hairstyling using mystical techniques. Whether you want a classic haircut, a bold new color, or an intricate hairstyle for a special occasion, the stylists at Magic Scissora can do it all.
“I feel like it’s not competition because there’s heads for everybody just like there’s room for everybody to grow,” Georgette said.
Georgette said it s important for every business owner to remember that all businesses have their obstacles, but owners should make every effort to keep their doors open. Georgette said it s important for every business owner to remember that all businesses have their obstacles, but owners should make every effort to keep their doors open.
Whether you want a classic haircut, a bold new color, or an intricate hairstyle for a special occasion, the stylists at Magic Scissora can do it all. What sets this salon apart is their secret ingredient – magic scissors. These scissors are rumored to be enchanted, capable of snipping away all your hair troubles.
Small business with a magic touch
A mother’s love for hairstyling, that later inspired a career path for her daughter, sprouted family owned and operated Magic Scissors salon in Riverside.
The hair salon is managed by mother-daughter duo Elia Martinez and Elia Georgette Montes Martinez.
Elia Martinez is a licensed hair stylist of 28 years and has been set up in the shopping center known as the Brockton Arcade for 20 years.
Starting a business proved to be a challenge, even more so for Elia being a Latina and new to the United States.
“All the business owners around here are American,” Elia said. “I am the first Latina business owner in this shopping center.”
Elia arrived to the United States 34 years ago and became an American citizen in 2017.
“I love this country,” she said. “I am grateful for everything this country has given me.”
She experienced difficulties running the salon at first because the clientele she was bringing in was not enough to meet the rent fees. Elia’s daughter, who goes by Georgette, joined alongside her mother one year after the shop’s opening.
Georgette attended John W. North where she obtained a certificate in cosmetology through a Regional Occupational Program.
She began working with her mother the summer after graduating high school. Up until then, the salon had originally been a backup plan if attending Riverside City College didn’t go as planned. “That’s when I fell in love with the business,” Georgette said. “I fell in love with the environment (and) I stayed here, I didn’t go to school. I was like ‘okay this is what I want to do’.”
The Martinezes wanted their salon to be all-inclusive and a place where anyone can get their hair done.
“I know that other shops around here only focus on young people,” Georgette said. “We run our shop so that we welcome everybody (of all ages).”
Both women are family-oriented and share a passion for hair. They run the salon through appointments only to allow for quality time with their family.
Elia greets each client with open arms, a smile and a warm-hearted welcome.
This is what has made Magic Scissors more than just another hair salon, each person that walks through the door is treated like family.
“I love having the opportunity of connecting with people and learning about so many different cultures,” Elia said.
Georgette said it’s important for every business owner to remember that all businesses have their obstacles, but owners should make every effort to keep their doors open.
“You always have to remember why you started it and what it means to you,” she said.
Like many other small businesses, the Martinezes worried for their shop’s future during the peak of the COVID-19 pandemic. Their salon was so small that it did not qualify for any of the relief that was offered. Luckily for them, certain requirements for businesses changed and they were able to get help.
The duration of time that they were not receiving aid, they did everything possible to stay afloat.
“We started selling products and doing raffles, you know, selling different packages, food. I even sold some of my plants,” Georgette said.
She encourages others to open their own businesses because there’s room for everyone, especially in the styling industry. Brockton Arcade is the home to various hair salons aside from Magic Scissors.
“I feel like it’s not competition because there’s heads for everybody just like there’s room for everybody to grow,” Georgette said.
Looking back at her daughter’s time in high school Elia said that she’s glad there were ROP opportunities for students mainly because a lot of young people don’t know their passions yet.
“Those kinds of programs have practically disappeared and it brings me sadness (to know) that all those opportunities have been lost,” she said. “I hope that they come back.”
The Martinezes said they are very blessed and grateful for everything that led them to be able to work side-by-side.
Elia had a word of advice for other Latinas running or starting a small business:
“It’s difficult to believe that we can do this. Maybe you come from a different country, maybe you don’t speak English well, but I believe (that) where there is will there’s a way,” she said. “Si se puede.”
Both women are family-oriented and share a passion for hair. They run the salon through appointments only to allow for quality time with their family.
From split ends to unruly frizz, the magic scissors will work their charm, leaving you with luscious, healthy-looking locks. Each client at Magic Scissora is treated with utmost care and attention. The hairstylists take the time to understand your needs and preferences, ensuring that the end result exceeds your expectations. They offer personalized hair consultations, where they discuss your desired look and recommend the best hairstyle to suit your face shape and lifestyle. The salon also offers a wide range of other services to pamper its clients. Magic Scissora houses a luxurious spa section where you can indulge in rejuvenating hair and scalp treatments. From deep conditioning masks to relaxing head massages, these treatments will leave your hair feeling soft, silky, and revitalized. In addition to hairstyling and spa services, Magic Scissora also has a boutique section where you can browse through a selection of high-quality hair care products. These products are specially curated by the salon, ensuring that you have access to the best hair care solutions to maintain your magical mane at home. Visiting Magic Scissora hair salon is truly an extraordinary experience. It's a place where hairstyling meets magic, where your hair dreams become a reality. So, if you're ready to embark on a journey of transformation and enchantment, book an appointment at Magic Scissora hair salon today and discover a whole new world of hairstyling wonders..
Reviews for "Transform Your Hair with the Magic Scissora Hair Salon"
1. Emma - 2 stars - I was really disappointed with my experience at Magic Scissors Hair Salon. The stylist seemed inexperienced and didn't listen to what I wanted. I asked for a trim and ended up with several inches cut off! The atmosphere in the salon was also chaotic and unprofessional. Overall, I would not recommend this salon to anyone looking for a quality haircut.
2. Jason - 1 star - Magic Scissors Hair Salon was a complete waste of time and money. The stylist was rude and seemed disinterested in my hair. She rushed through the haircut, leaving it uneven and messy. The salon itself was dirty and unorganized, which made for an unpleasant experience. I left feeling unsatisfied and frustrated. I would highly advise against going to this salon for any hair services.
3. Sarah - 2 stars - My visit to Magic Scissors Hair Salon was definitely not magical. The stylist didn't seem to have any knowledge or skill when it came to cutting my hair. She struggled with basic techniques and left my hair looking choppy and poorly styled. The only positive thing I can say is that the salon was clean, but that's not enough to make up for the lack of expertise and care. I would not recommend this salon to anyone seeking a professional haircut.