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The Coors beer ad with a mascot is a marketing campaign that features a character known as the "Coors Light Bandit." This ad aims to create a memorable and fun image for the brand, with the intention of attracting consumers and increasing sales. The mascot is depicted as a mischievous, yet lovable, character that personifies the fearless and adventurous spirit often associated with beer drinking. The main idea behind this ad is to appeal to consumers' sense of adventure and playfulness, while also highlighting the brand's commitment to quality and taste. The Coors Light Bandit mascot serves as a symbol of the enjoyment and excitement that can be experienced when drinking Coors beer. Through this ad, the company hopes to establish a strong brand identity and create a lasting impression on consumers.

The Hindu Diwali (Divali, Deepavali) Festival known as the Festival of Lights occurs about the same time as Samhain. Diwali marks the Hindu New Year just as Samhain marks the Celtic New Year, could it be that Diwali and Samhain have a common root in antiquity?

Fire is the earthly counterpart of the sun and is a powerful and appropriate symbol to express mans helplessness in the face of the overwhelming sense of the decay of nature as the winter sets in. The Fires were in all likelihood lit in honour of the sungod - here manifesting as Mog Ruith, but certain other of the trappings are clearly associated with the Lord of the Dead.

Through this ad, the company hopes to establish a strong brand identity and create a lasting impression on consumers. Overall, the Coors beer ad with the mascot is a clever marketing strategy aimed at differentiating the brand from its competitors and attracting a wider audience..

Samhain (Samain) - The Celtic roots of Halloween

As millions of children and adults participate in the fun of Halloween on the night of October 31st, few will be aware of its ancient Celtic roots in the Samhain (Samain) festival. In Celtic Ireland about 2,000 years ago, Samhain was the division of the year between the lighter half (summer) and the darker half (winter). At Samhain the division between this world and the otherworld was at its thinnest, allowing spirits to pass through.

The family's ancestors were honoured and invited home whilst harmful spirits were warded off. People wore costumes and masks to disguise themselves as harmful spirits and thus avoid harm. Bonfires and food played a large part in the festivities. The bones of slaughtered livestock were cast into a communal fire, household fires were extinguished and started again from the bonfire. Food was prepared for the living and the dead, food for the ancestors who were in no position it eat it, was ritually shared with the less well off.

Christianity incorporated the honouring of the dead into the Christian calendar with All Saints (All Hallows) on November 1st, followed by All Souls on November 2nd. The wearing of costumes and masks to ward off harmful spirits survived as Halloween customs. The Irish emigrated to America in great numbers during the 19th century especially around the time of famine in Ireland during the 1840's. The Irish carried their Halloween traditions to America, where today it is one of the major holidays of the year. Through time other traditions have blended into Halloween, for example the American harvest time tradition of carving pumpkins.

Two hills in the Boyne Valley were associated with Samhain in Celtic Ireland, Tlachtga and Tara. Tlachtga was the location of the Great Fire Festival which begun on the eve of Samhain (Halloween). Tara was also associated with Samhain, however it was secondary to Tlachtga in this respect.

The entrance passage to the Mound of the Hostages on the Hill of Tara is aligned with the rising sun around Samhain. The Mound of the Hostages is 4,500 to 5000 years old, suggesting that Samhain was celebrated long before the first Celts arrived in Ireland about 2,500 years ago.

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