Did you know that the Cinnamon Jacks cereal actually has a mascot? Yes, that's right! This delicious cereal from Kellogg's has a mascot, and his name is "CinnaMon." CinnaMon is a fun and mischievous character who embodies the essence of the cinnamon flavor in Cinnamon Jacks cereal. He is a cute little cinnamon stick with an adorable face and a mischievous smile. The mascot's design reflects the warm and inviting nature of cinnamon. CinnaMon is often shown wearing a red and white striped hat, reminiscent of the colors and patterns found on a candy cane. This adds to his playful and enticing personality.

REVIEW: Kellogg’s Cinnamon Jacks

Of all the eternal questions I often ruminate on, none perplexes me more than that of Apple Jacks’ place in the universe.

Does it, as we insisted in our youthful ignorance of baggy pants and skateboards, taste nothing like an actual apple? Or does the formula of dried apples and apple juice concentrate really harbor in the crisp and sweet taste of fall’s bountiful crop?

I suppose the answer will never truly be arrived at, but thankfully, Kellogg’s latest spinoff of the ever-popular Apple Jacks cereal doesn’t pose such weighty concerns.

Yes, Cinnamon Jacks really does taste like cinnamon, and manages even keeps alive a fine tradition of creepy cereal spokesmen and challenging back-of-the-box games to boot.

Promising a “brown sugar and cinnamon taste,” Cinnamon Jacks consists of “X” or jack shaped red and orange pieces served up by Cinnamon, the Rastafarian bug-eyed mascot first introduced in 2007 as a foil to the creepy Apple-looking guy who adorns boxes of Apple Jacks. Unlike cereals which advertise themselves as good for you and responsible in their stewardship of the environment and all that crap, the back of the box of Cinnamon Jacks doesn’t send me back to sleep in boredom.

That’s not to say it’s filled up by the usual mazes or cartoons. It’s even marginally educational, complete with words games that make me wish I would have picked up the phone and ordered Hooked on Phonics during those days of playing hooky in elementary school.

The cinnamon flavor is the first thing that registers on my taste buds. It quickly migrates its way into the roof of my mouth to somehow permeate into the schnoz cavity, conferring a distinctive if not sophisticated element which manages to traverse its way somewhere between Wrigley’s Cinnamon gum and classic mulling spices.

The jacks are sweet but not cloying, although I don’t really pick up any distinctive brown sugar elements (brown sugar is not listed in the ingredients, either.) Matched up in terms of pure cinnamon sugar addictiveness against everyone’s favorite cinnamon cereal, Cinnamon Toast Crunch, Cinnamon Jacks would get clobbered worse than ‘88 Broncos in the Super Bowl. Put up against the likes of cinnamon cereal middleweights like Cinnamon Chex, however, it more than holds its own.

There’s something off with the little jack-shaped pieces though, with their crispy bite yielding to a somewhat disassociated flavor that just doesn’t taste intrinsically yummy to my well-trained cereal taste buds. A quick check of the ingredients lists reveals the culprit: The dreaded whole grain yellow corn flour.

Seriously, what makes companies think that corn and cinnamon work? I may not be up with the latest foodie trends, but I still haven’t seen anyone pour cinnamon and brown sugar on their corn on the cob, while the likes of other corn-based cinnamon cereals, like Cinnamon Honey Comb, have fizzled.

Thankfully there’s enough sweetness and cinnamon flavor to carry me through a dry handful without thinking too much of Kix, but I can’t help but think the little chromosome shapes would taste better and have a heartier crunch if the first ingredient was oat or wheat flour.

For whatever reason, that strange corn flour taste disappears once milk is applied, with the jack pieces transferring their cinnamon sugar sweetness to the end milk while still retaining good flavor in their own mushy right. The end-milk is most excellent; not only drinkable on its own, but added to a morning cup of joe as well.

Cinnamon Jacks isn’t as good as Cinnamon Toast Crunch but that’s okay. It tastes much more like cinnamon than Apple Jacks taste like apples, which is good, because it means that I don’t have to add it to my universal questions to ponder list and can instead go back to wondering about things like how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop or if Luke Skywalker has a middle name.

(Nutrition Facts – 28 grams – 110 calories, 20 calories from fat, 2 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 45 milligrams of potassium, 24 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar, 2 grams of protein, and a buttload/cornucopia/smorgasbord of vitamins and minerals, although no calcium.)

Item: Kellogg’s Cinnamon Jacks
Purchased Price: $2.99
Size: 10.7 ounces
Purchased at: Walmart
Rating: 7 out of 10
Pros: Finger licking cinnamon-sugar coating. Cinnamon flavor is more sophisticated than what you’d expect from a cereal represented by Rastafarian skateboarding cinnamon stick mascot. Drinkable end-milk. Whole grainy goodness. Not having to contemplate whether or not it really tastes like cinnamon.
Cons: Corn flour taste is too assertive and clashes with the sweetness. No actual brown sugar involved. Not very crunchy. No richness. Learning that Luke Skywalker doesn’t have a middle name after all.

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Cereal Eats: Kellogg's Cinnamon Jacks

Leandra Palermo Levine was the account executive and cereal columnist for Serious Eats from 2011–2015.

I would love to tell you that this is a new cereal (it still says new on the box), but in truth, Cinnamon Jacks came out in early 2013. Because of the horrendous lack of cereals in NYC grocery stores, I was only able to get my it hands on now, while I'm "stranded" in Florida, thanks to massive flight cancellations. Ah, the beauty of Publix, Southwest Florida's best supermarket. In there, the cereal aisle stretches like a shiny, pristine tile beach, the hundreds of colorful boxes blooming forth like so many exotic fruits and flowers. ahem. Anyway, I finally tried Cinnamon Jacks, and they are darn good.

In a a bizarre twist of fate, my mom helped me review this cereal. Yes, the same mother whom I have villanized for depriving me of even the tamest sweet cereal and forced tasteless twigs and fruit-sweetened impostors upon me throughout my childhood. My parents moved to Florida after I graduated college, and thereafter, something very strange happened. Now that I'm only in the Sunshine State for occasional visits, the cabinets are stocked with cookies and chips, the freezers packed with ice cream, and trips to the grocery store something akin to supermarket sweep. It was in this spirit that my mom and I bought a box of Cinnamon Jacks and proceeded to crush 3⁄4 of the box in one night.

"It was not until this actual moment that I realized the odd but fun shape of this cereal is meant to mimic jacks—as in the game jacks."

First, I gotta talk about this mascot. I mean, look, animals are all well and good, even a Honeycomb-loving Tasmanian devil or those quirky little Cinnamon Toast Crunch monsters. But, a cinnamon stick? Really? Is that where we're at now? He also appears to have a Rastafarian hairdo, is sporting the sandals of a German tourist, and the unibrow I had at age 12. It was not until this actual moment that I realized the odd but fun shape of this cereal is meant to mimic jacks—as in the game jacks.

Upon opening the box, an intense and exciting cinnamon-spice scent wafted out. The jacks come in appealing shades of orange, gold, and red. I loved this cereal immediately. The jacks are appropriately crunchy and definitely not overly sweet. There's a pleasant sugar coating but just light enough to keep you wanting more. I will say this is actually one of the few cereals I prefer dry. I inhaled a bowl with 2% milk (another new fixture in this Wild West town masquerading as my parents' fridge) and was mildly disappointed that the milk didn't get cinnamon-sugary. Because of this, I don't even think I can compare it with Cinnamon Toast Crunch. Despite the weak milk, it has its own unique virtues. Much like Mini Cinnamon Churros, there's room in my heart for all of these cinnamon cereals.

I'm sure by now many of you have tried Cinnamon Jacks. What did you think?

But wait, there's more! Follow Serious Eats on Facebook, Twitter,Pinterest, and Google+!

Hot Mic Catches Florida Fan Roast Kentucky Basketball Player With Hilarious Niche Chirp

Although Kentucky got back on track with a win over Florida on Wednesday night, Gators fans did everything they could to will their team to victory. It led to hilarious hot mic moments throughout the evening, but one specific chirp stood out above the rest.

Early in the second half, one Florida faithful literally took matters into his own hands.

Had he been playing in the game, he would have been hit with a technical and ejected.

Instead, his courtside seats will surely be revoked. No coming back from that one!

In addition to the over-aggressive courtside sitter, a female fan’s voice shined through on the broadcast throughout the evening. Her ear-splitting heckling was picked up on the hot mic all night.

One particular quip stood out, because it came with less than 10 seconds left in the contest. Credit where credit is due— she was relentless from tipoff to final buzzer.

And where a lot of fans may yell things like “f—k you” or “you suck,” she was on her A-game!

As the Wildcats lined up to shoot irrelevant late-game free throws, the woman’s funniest one-liner of the evening echoed throughout the Stephen C. O’Connell Center. She turned aim toward one of the Kentucky players and told him that he looks like an “apple jack cinnamon stick.”

For reference, here is the character for which she was referring:

It was a pretty creative callback to a very niche series of commercials, which is refreshing in an era of heckling that has devolved into mundane simplicity. Unfortunately, though, it was the only one of her chirps that made its way online, so we cannot relive the rest of her evening.

You’ll just have to take my word for it— she was on point!

This adds to his playful and enticing personality. As the mascot of Cinnamon Jacks cereal, CinnaMon is often seen engaging in various activities related to the cereal. He can be seen holding a spoonful of cereal, cheerfully encouraging kids and adults to try this delicious and flavorful breakfast option.

Furthermore, CinnaMon is known for his genuine love for cinnamon. He is often depicted in commercials and advertisements, showing his enthusiasm for the aromatic spice that is the star ingredient in Cinnamon Jacks cereal. The character of CinnaMon aims to capture the attention and imagination of cereal lovers of all ages. Whether it's through his inviting smile or his playful representation of the flavors in the cereal, CinnaMon brings the joy and excitement of Cinnamon Jacks to life. In conclusion, CinnaMon is a charming and friendly mascot for the popular Cinnamon Jacks cereal. With his mischievous smile and love for cinnamon, this little cinnamon stick adds a playful touch to the brand and embodies the delicious flavors that make this cereal so beloved..

Reviews for "Cinnamon Jacks Mascot Mysteries: Unraveling the Cereal's Secrets"

1. Sarah - 1 star - I found the Cinnamon Jacks mascot to be incredibly creepy and off-putting. The oversized cinnamon stick with eyes nearly gave me nightmares. Every time it came on screen during the commercial, I had to change the channel. It definitely did not entice me to try the cereal, in fact, it did the opposite. I hope they change their mascot soon.

2. John - 2 stars - Personally, I did not understand the connection between a cinnamon stick and a mascot for a cereal brand. It seemed like a strange choice to me, and it didn't make me want to go out and buy the product. Furthermore, the mascot's design was not appealing at all, with its overly exaggerated features and odd color scheme. I think they could have done a much better job in choosing and designing a mascot that would be more appealing and memorable.

3. Emily - 1 star - I'm sorry, but what were they thinking with the Cinnamon Jacks mascot? It looks like a weird mutant version of a cinnamon stick. It's not cute, it's not funny, it's just plain weird. It doesn't make me want to buy the cereal, it just makes me wonder who approved this terrifying mascot. They definitely missed the mark with this one.

4. Alex - 3 stars - While I didn't particularly dislike the Cinnamon Jacks mascot, I didn't find it appealing either. It felt like a generic attempt at creating a cute character, but it lacked originality and charm. It didn't leave a lasting impression on me, and I think they could have come up with a more creative and engaging mascot to represent their cereal brand. Overall, it was just okay, nothing special.

Celebrating the Cinnamon Jacks Mascot: Fan Events and Giveaways