Jonah Berger, a renowned marketing professor at the University of Pennsylvania's Wharton School, coined the term "magic words" to refer to certain words or phrases that have the potential to make content more viral and shareable. In his book "Contagious: Why Things Catch On," Berger explores the science behind why some ideas, products, or messages spread like wildfire while others languish in obscurity. He argues that incorporating these magic words into our content can significantly enhance its sharing potential. According to Berger, there are six key magic words that can increase the likelihood of content going viral. The first magic word is "you." Berger suggests that using the second-person pronoun "you" makes the content more relatable and personal, as it directly addresses the reader or viewer.
This is a chart that will be extremely helpful for you to determine the ring size that you need. You can either make use of a tape measure or a small piece of string to measure the area that will be occupied by the ring. When it becomes a complete circle, make a mark on such string. This will be helpful for you to compare with the chart that is mentioned below.
If you are using a plain strip of paper, mark your size with a pen or pencil then use a ruler to measure the length The starting end of the paper must be at the base of the ruler and marked 0. Stiletto decorations are also highly sought after on birthday cakes or at bachelorette parties, because high heels are considered to be a symbol of femininity and luxury.
" Berger suggests that using the second-person pronoun "you" makes the content more relatable and personal, as it directly addresses the reader or viewer. By doing so, it captures their attention and makes them feel more connected and engaged. The second magic word is "because.
Gnoce Cute Voodoo Doll Mysterious Charm
Just wrap the soft tape measure around the broadest part of your wrist and take note of the length. If you are using a plain strip of paper, mark your size with a pen or pencil then use a ruler to measure the length (The starting end of the paper must be at the base of the ruler and marked 0). That would be your wrist size.
Step 2: Add one inch, or 2.5 centimeters, onto this measurement to get the final length of your bracelets.
Please make sure there's enough space to tuck in 2 fingers as this is the space you need to add the charms. If you want to add less than seven charms, add 2 centimeters are ok. If you plan to wear eight or more charms, please add 3 centimeters. If you purchase a bangle, just choose the next size from your actual wrist measurement.
Notes:
1. A bracelet is perfectly sized when you measure your wrist tightly and add 2 or 3 cm. 2. If you are between sizes, ask yourself how you like to wear your bracelet. If you wear it tightly choose the smaller size and if you like to wear it loosely take the next size up. 3. Please be aware that when you receive a new bracelet it will feel stiff, which can make it uncomfortably tight. The bracelet will quickly soften and become more flexible as you wear it. 4. Bear in mind that the more charms you add to your bracelets, the tighter it will become. 5. The most popular bracelet size is 7.5 in / 19 cm.
This is a chart that will be extremely helpful for you to determine the ring size that you need. You can either make use of a tape measure or a small piece of string to measure the area that will be occupied by the ring. When it becomes a complete circle, make a mark on such string. This will be helpful for you to compare with the chart that is mentioned below.
| Inside Diameter | Inside Circumference | SIZE | ||||||
|---|---|---|---|---|---|---|---|---|
| (in) | (mm) | (in) | (mm) | United States | United Kingdom | Italy | France | Germany |
| Canada | Australia | Spain | ||||||
| Mexico | Ireland | Netherlands | ||||||
| New Zealand | Switzerland | |||||||
| South Africa | ||||||||
| 0.618 | 15.7 | 1.94 | 49.3 | 5 | J½ | 9.25 | 49 | 15¾ |
| 0.65 | 16.51 | 2.04 | 51.9 | 6 | L½ | 11.75 | 52¾ | 16½ |
| 0.682 | 17.32 | 2.14 | 54.4 | 7 | N½ | 14.5 | 55¼ | 17¼ |
| 0.714 | 18.14 | 2.24 | 57 | 8 | P½ | 17 | 57¾ | 18 |
| 0.746 | 18.95 | 2.34 | 59.5 | 9 | R½ | 19.5 | 59 | 19 |
Notes:
1. Measure your finger in warm temperatures at the end of the day. 2. If your knuckle is a lot larger than the base of your finger,measure both the base of your finger and your knuckle and select a size between the two. 3. When considering a wide band, move up a size from your measurement, for comfort’s sake. 4. The most popular ring size are 7(U.S) & 8(U.S).
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
" Berger highlights the power of providing a reason or rationale behind a request or piece of information. People are more likely to comply or be persuaded if they have a reason to do so. By using the word "because" in our content, we provide a justification that can make it more convincing and convincing. The third magic word is "free." According to Berger, the allure of getting something for free is universal and irresistible. By incorporating the word "free" into our content, whether it's offering a free trial, a free sample, or a free resource, we tap into people's desire to get something valuable without having to pay for it. The fourth magic word is "new." Berger highlights the concept of "novelty" in his book, emphasizing that people are naturally drawn to new and innovative ideas, products, or experiences. By using the word "new" in our content, we create a sense of excitement and intrigue that can make it more shareable. The fifth magic word is "instantly." In an age of instant gratification, people crave immediate results and solutions. By using the word "instantly" in our content, we tap into this desire and offer the promise of immediate gratification, which can encourage people to share it with others. Lastly, the sixth magic word is "secret." People love feeling like they are part of an exclusive club or privy to information or knowledge that others are not aware of. By using the word "secret" in our content, we create a sense of exclusivity and intrigue, making people more likely to share it to demonstrate their insider status. In conclusion, Jonah Berger's concept of "magic words" provides valuable insight into the psychology behind viral content. By incorporating these words into our content, we can increase its appeal and sharing potential. However, it is important to use them authentically and within the context of our content to avoid coming across as gimmicky or manipulative..
Reviews for "Creating Memorable Messages with Jonah Berger's Magic Words"
1. Mike - 1 star - I was really disappointed with "Jonah Berger's Magical Words". I found it to be extremely repetitive and lacking in originality. The author seemed to just repeat the same ideas over and over again without providing any real substance. I was really hoping for some unique insights and strategies, but unfortunately this book fell short. I wouldn't recommend it to anyone looking for valuable information on persuasive communication.
2. Sarah - 2 stars - I had high hopes for "Jonah Berger's Magical Words" after hearing so much about it, but I was left feeling underwhelmed. The book is filled with anecdotes and examples, but very little actionable advice. It felt more like a collection of shallow observations rather than a comprehensive guide to persuasive language. I was expecting to learn new techniques and strategies, but instead, I found myself skimming through repetitive content. Overall, not worth the hype.
3. John - 1 star - I really struggled to get through "Jonah Berger's Magical Words". The writing style was dry and lacked any real energy or excitement. The book felt like a chore to read, and I found myself losing interest quickly. The author seemed to focus too much on theory and not enough on practical application. I wanted to learn how to enhance my communication skills, but this book didn't provide any useful tools or techniques. I would not recommend it to anyone looking for a captivating and informative read.
4. Emily - 2 stars - "Jonah Berger's Magical Words" wasn't quite what I expected. While it had some interesting concepts, I found it to be repetitive and lacking in depth. The author seemed more focused on providing examples and anecdotes rather than delving into the psychology of persuasive language. I wanted a more practical guide that would help me improve my communication skills, but this book didn't deliver. It felt more like a collection of surface-level ideas rather than a comprehensive resource. Overall, it was a disappointment.