Magic Las Vegas is one of the most anticipated trade shows in the fashion industry. Held in Las Vegas every year, it attracts thousands of retailers, buyers, and designers from around the world. The next edition of Magic Las Vegas is scheduled to take place in February 2023. This four-day event showcases the latest trends, designs, and innovations in apparel, accessories, and footwear. It is a platform where fashion professionals can network, discover new brands, and explore business opportunities. Retailers and buyers have the opportunity to source products from a wide range of exhibitors, including well-established brands and emerging designers.
STYLE AT NEW HEIGHTS
For MAGIC New York, an exploration of individuality comes through bold color expression and directional shapes. Experimentation and discovery are always top of mind in NYC; this season, our campaign brings unapologetic style to the streets, where fearless fashion and dopamine dressing live in the heart of the city.
With a forward-thinking approach and commitment to the evolution of the global apparel supply chain, SOURCING at MAGIC consistently provides access to emerging fashion technology, solutions, sustainable resources, educational content, networking, and extended visibility into the industry s most critical global issues. The Las Vegas Monorail offers single trips or day passes, allowing guests to choose the most convenient option for their weekend plans involving MAGIC Las Vegas 2023.
Retailers and buyers have the opportunity to source products from a wide range of exhibitors, including well-established brands and emerging designers. Magic Las Vegas features various sections, each catering to different market segments. These sections include women's, men's, children's, and footwear.
Fashion, Community and Commerce Converge at the February 2023 Editions of MAGIC, PROJECT and Sourcing at MAGIC Las Vegas
NEW YORK, NY / ACCESSWIRE / February 22, 2023 / Informa Markets Fashion, organizers of the largest wholesale fashion market in the United States, comprised of three co-located shows MAGIC, PROJECT and Sourcing at MAGIC, concluded their three-day event which hosted over 25,000 attendees including retail buyers, press, influencers, participating brands, and more, at the Las Vegas Convention Center, February 13-15, 2023. Each of the co-located shows featured a vast array of exhibiting brands, experiences, live panel sessions which offered attendees a 360-degree fashion experience.
Fashion trailblazer, Billy Porter kicked off the event with a moderated conversation with Merle Ginsberg Style Editor from L.A. Magazine focused on fashion inspiration, career and personal stories. Other notable guests included Lauren Bosstick, Founder, Skinny Confidential, Karl Kani, Designer, Busta Rhymes, and Professional skate boarder P-Rod.
"Our education programming offers something for everyone. The fashion community is beautifully diverse, and we want to share the stage and amplify those voices that are impactful," said Kelly Helfman, President of Informa Markets Fashion "The industry's needs are shifting, and we are making sure that we are providing the resources for our attendees to address these changes and create a space for important conversations to be had."
MAGIC Las Vegas presented close to 700 brands, with a 30% increase in new exhibiting brands. This season, to help boost visibility for new and emerging designers, brands were featured at the front of the show including Lioness, Vero Moda, Naked Feet, Korks and Paris Hilton Iconic Collection. New to MAGIC Las Vegas for 2023 is the addition of IMFC (Informa Markets Fashion for Change) which is a companywide initiative to elevate minority owned business. The February IMFC designers included Admiral Row, Tao Holistics, CISEAgnce and John + Juliana for the February 2023 show.
"MAGIC returned to Las Vegas with full force to connect big box, boutique and online retailers to the most sought-after brands in the trend and young contemporary categories. We saw a significant increase in international brands and retailers this February including Australia and the U.K. The most popular styles we saw on the show floor this season were feathers, sparkles, tulle, sheer tops, tapping into dopamine dressing and playing with textures." Jordan Rudrow, Vice President of MAGIC.
Established brands like Pistola, Adelyn Rae, Betsey Johnson, Lucy Paris, Sol and Selene, En Saison and Minnetonka were in attendance to share their collections with retail buyers from Lulus.com, Free People, Fashion Nova, Urban Outfitters, Boot Barn, ASOS.com, Buckle, Von Maur and Zappos.
Highlights at MAGIC Las Vegas include industry expert sessions with the likes of Lauren Bosstick from the Skinny Confidential and expert panels where guests were educated on upcoming trends in fashion, marketing, public relations and social media. Noteworthy sessions included "Women of Color in Fashion" hosted by Edwina Kulego, VP of PROJECT Mens, and "Fashion For All: Expanding the Definition of Inclusivity" with the founder of Runway of Dreams, Mindy Scheier. Day one at MAGIC wrapped up with a special performance by Hip-hop artist Busta Rhymes.
Over 500 contemporary men's and women's brands exhibited in PROJECT Las Vegas include Nudie Jeans, Krost, Abrand Jeans, Keen, Unpublished, Lack of Color, Honor The Gift, Psycho Bunny, Brodie Cashmere, Dolce Vita, Free People, Jason Wu and Chaser. Retailers in attendance at PROJECT included ALTER, Amazon Fashion, Fred Segal, South Moon Under, Belk, Nordstrom, Finish Line Inc, Stadium Goods, and DTLR.
A new section on the show floor called Essential displayed products that meet every day needs. Brands displayed essential products from apparel, bedding, wallets, footwear, skin care brands including AWET New York, Cozy Earth, Dorick Marcel, Fantom Wallet, G.H. Bass, Snow Peak, Taylor of Brooklyn and Keen.
PROJECT Las Vegas offered attendees access to expert panel discussions with industry leaders covering topics including retail strategies, the power of community, fashion and sustainability. Panelists included Edwina Kulego, VP of PROJECT, Michael Fisher of Fashion Snoops, legendary designer Karl Kani,Sprayground COO James Ferrel, Primitive Skateboarding owner P-Rod and Thulani Ngazimbi, Founder of The Rad Black Kids.
A celebration was held for the 50 th anniversary of Hip-hop was held in PROJECT and MAGIC Mens where legendary designer Karl Kani was presented with a Lifetime Icon award for his contribution to fashion over the past thirty years. Kani's designs were featured at MAGIC Mens and have been seen on hip-hop and R & B legends like Aaliyah, Tu-Pac and Montell Jordan.
"With MAGIC celebrating 90 years next year and Karl Kani launching his business with us in 1991, we want to recognize the legacy and importance of the opportunity that we provide for businesses to launch and scale. PROJECT and MAGIC have been and will always be an imperative player in launching, scaling and establishing lasting fashion brands." Edwina Kulego, Vice President, International and Men's, Informa Markets Fashion
Sourcing at MAGIC included nearly 1000 exhibitors from over 35 countries. The show floor included apparel, footwear, and accessories manufacturers, fabric and trim suppliers, as well as packaging manufacturers, fashion technology and service providers. China had the largest footprint at this season's show, a sourcing destination whose presence had been restricted due to the pandemic over the past few years.
This year Sourcing at MAGIC brought back the sustainability gallery, sustainable denim display and a featured space on the show floor for non-profit organizations to share their missions with attendees in a new concept space called Social Good Row. Expert presentations included "An Introduction to 3D and Digital Creation" with Ben Hanson from Interline, "Got Social Good? Why working on Social Good helps your Company's Values" with Dr. Cindy Lin of Hey Social Good and "Spring / Summer 2024 Apparel Sourcing Trends" with Nia Silva from Fashion Snoops.
Top brands and retailers who sourced this season at Sourcing at MAGIC floor included Bella Canvas, H & M, Overstock.com, Pac Sun, Sanctuary Clothing Inc, Speedo, Stitch Fix, Vans and Walmart.
ABOUT INFORMA MARKETS FASHION
Informa Markets Fashion connects and inspires the global fashion community through online experiences, industry insights, and worldwide fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. From more effective manufacturing and supply chain opportunities to creative design inspiration and retail on the wholesale floor, Informa Markets Fashion's diverse portfolio supports the entire fashion ecosystem - fostering innovation and driving creativity year-round. For more information on upcoming events, please visit: www.findfashionevents.com
ABOUT MAGIC LAS VEGAS
MAGIC Las Vegas is a high-energy fashion experience and home to the largest selection of trend, young contemporary, modern sportswear, footwear and accessories brands in the industry. Fusing scale with curation to foster community, drive connectivity and deliver unique experiences, MAGIC Las Vegas joins a global audience of retail buyers - from big-box to boutique - together with influencers, media, and industry thought leaders. MAGIC Las Vegas is more than just an event: it's a deeply rooted community and a place brands and retailers call home. For more information, please visit www.magicfashionevents.com and @magicfashionevents
ABOUT PROJECT LAS VEGAS
PROJECT LAS VEGAS represents what's new, now, and next in men's and women's contemporary apparel, footwear and accessories, PROJECT Las Vegas is where domestic and international buyers go to be inspired by higher-end brands, find products from culturally relevant mid-market labels and connect with like-minded industry thought leaders and fashion insiders. Through a fusion of community, education, media, and experiences, PROJECT Las Vegas propels the next season's top trends, generates global awareness, and ultimately, drives commerce. For more information, please visit www.projectfashionevents.com or @projectshow
ABOUT SOURCING at MAGIC
SOURCING at MAGIC allows fashion businesses, brands and sourcing professionals to connect and collaborate with a community of global manufacturers, suppliers, and service providers. With a strong presence among international exhibitors and attendees and deep domestic connections, SOURCING at MAGIC is a global community. With a forward-thinking approach and commitment to the evolution of the global apparel supply chain, SOURCING at MAGIC consistently provides access to emerging fashion technology, solutions, sustainable resources, educational content, networking, and extended visibility into the industry's most critical global issues. For more information, please visit: www.sourcingatmagic.com and @SOURCINGatMAGIC
MEDIA CONTACTS:
Kristin Borland
Informa Markets Fashion
[email protected]
SOURCE: INFORMA MARKETS - FASHION
Top brands and retailers who sourced this season at Sourcing at MAGIC floor included Bella Canvas, H & M, Overstock.com, Pac Sun, Sanctuary Clothing Inc, Speedo, Stitch Fix, Vans and Walmart.
The show also includes specialized areas like the swimwear and active-wear section, highlighting the growing importance of these categories in the fashion industry. In addition to the exhibition, Magic Las Vegas offers educational seminars and panel discussions led by industry experts. These sessions cover topics such as retail trends, marketing strategies, and e-commerce advancements. Attendees can gain valuable insights and knowledge to stay ahead in the ever-evolving fashion market. Moreover, the show provides a platform for brands to launch new collections and showcase their creative prowess. With fashion shows, presentations, and interactive displays, Magic Las Vegas becomes a hub of creativity and inspiration for all attendees. The venue for Magic Las Vegas is typically the Las Vegas Convention Center, a state-of-the-art facility that can accommodate a large number of exhibitors and visitors. The show's strategic location in Las Vegas allows attendees to combine business and leisure, as the city offers countless entertainment options, world-class dining, and vibrant nightlife. In conclusion, Magic Las Vegas is a must-attend event for anyone in the fashion industry. With its diverse exhibitors, educational sessions, and networking opportunities, it provides a comprehensive experience for all attendees. Whether you are a retailer, buyer, or designer, Magic Las Vegas in February 2023 is the place to be..
Reviews for "Building a Successful Fashion Business: Insights from Magic Las Vegas in February 2023"
1. Lisa - 1 star
I attended the Magic Las Vegas event in February 2023 and was thoroughly disappointed. The overall organization of the event was chaotic, with long lines at the registration desk and confusion regarding the schedule of performances. The venue itself seemed overcrowded, making it difficult to move around and fully enjoy the exhibits and shows. Additionally, the quality of the performances was underwhelming, with many magicians failing to deliver mind-blowing tricks or illusions. Overall, I did not find the Magic Las Vegas event worth the time or money and would not recommend it to others.
2. John - 2 stars
I had high expectations for the Magic Las Vegas event in February 2023, but sadly, it fell short of them. The event lacked diversity in terms of the magic acts showcased, with most performers relying on the same tired tricks and routines. The lack of innovation was disappointing, and many of the shows felt dated. The organization of the event was also lacking, with poor communication regarding showtimes and changes in the schedule. While there were a few standout performances, they were few and far between. Overall, I was unimpressed with Magic Las Vegas and would not attend again.
3. Sarah - 2 stars
As a longtime fan of magic, I was excited to attend the Magic Las Vegas event in February 2023. However, my experience was far from magical. The event lacked a cohesive theme and felt disjointed. The venue was overcrowded, making it difficult to fully appreciate the magic performances. The quality of the acts varied greatly, with some magicians demonstrating incredible skill while others seemed amateurish. The lack of variety in the performances was disappointing, with the same tricks and illusions being repeated throughout the event. Overall, Magic Las Vegas did not live up to my expectations, and I would not recommend it to other magic enthusiasts.