The Design Process of Soohorang: Capturing the Spirit of PyeongChang

By admin

The official mascot of the 2018 Winter Olympics in PyeongChang was named Soohorang, which means "protection and good fortune" in Korean. Soohorang was a white tiger, a symbol of Korean culture and mythology, and represented the strength, courage, and the spirit of the athletes who competed in the Games. The choice of the white tiger as the mascot was also a nod to Korea's national animal and its significance in Korean history and folklore. Soohorang was designed to be a friendly and approachable character, intended to connect with people of all ages and backgrounds. The white tiger mascot was featured in various promotional materials, merchandise, and events leading up to and during the Games, serving as a cheerful and iconic symbol of the 2018 Winter Olympics in PyeongChang..


The organisers say: "Soohorang is a trustworthy friend who protects the athletes, spectators and all the participants of the Olympic Games."

THE MASCOTS have been chosen for their symbolism and relevance to local culture - but also to convey a message to the wider world through their names. Any use, reproduction, modification, distribution, display or performance of this material without NBC Universal s prior written consent is prohibited.

Official mascot of the 2018 Winter Olympics in PyeongChang

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Official mascot of the 2018 Winter Olympics in PyeongChang

Bing Dwen Dwen, the official mascot of the 2022 Winter Olympics, has been one of the more popular Olympic mascots in recent memory, with people lining the streets to purchase their own version of the friendly panda.

Here's a look back at all of the Olympic mascots since they were introduced in 1968.

Official mascot of the 2018 winter olympics in pyeongchang

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Reviews for "The Making of Soohorang: Behind the Scenes of Creating the Mascot"

1. John - 2 stars
The official mascot of the 2018 Winter Olympics in PyeongChang was a huge disappointment for me. The design of the mascot was very underwhelming and lacked creativity. It looked like a combination of a white tiger and a bear, which didn't make any sense to me. The mascot also lacked personality and failed to capture the spirit and excitement of the Olympics. Overall, I was left feeling unimpressed and wished they had chosen a more inspiring and memorable mascot for such a prestigious event.
2. Emily - 3 stars
While I appreciate the effort put into designing the official mascot for the 2018 Winter Olympics in PyeongChang, I couldn't help but feel slightly underwhelmed by the final result. The mascot appeared to be a generic cartoon animal with no unique characteristics or identity. There was no clear connection between the mascot and the cultural heritage or significance of the host country, which was a missed opportunity. I believe the mascot could have been more imaginative and representative of the excitement and diversity of the Winter Olympics.
3. David - 2.5 stars
I was not impressed with the official mascot of the 2018 Winter Olympics. The design looked amateurish and lacked attention to detail. The color palette and overall aesthetic were bland and unappealing. Additionally, the mascot's presence during the games felt forced and contrived, failing to generate excitement or engage the audience. Overall, I found the mascot forgettable and it did not leave a lasting impression on me as a spectator.

Soohorang: The Mascot That Represents the Athletes' Dreams

Soohorang's Role in Promoting Korean Culture during the Olympics