San Francisco has long been known as a hub of alternative spirituality and the occult. The city's colorful history and diverse population have contributed to the development of a thriving occult community. From the Beatnik movement of the 1950s to the psychedelic counterculture of the 1960s, San Francisco has always been at the forefront of unconventional beliefs and practices. One of the most well-known aspects of occult San Francisco is its association with witchcraft and Wicca. The city is home to a number of covens and magical organizations that follow various traditions of Wicca, a modern pagan religion. These groups often hold public rituals and gatherings, providing a space for individuals to explore their spirituality and connect with like-minded individuals.
Half Magic Face Gems
The gems are self-adhesive for easy application, though Davy recommends securing them with a little lash glue if you have something extremely sweaty planned. Each Mouth Cloud comes with a double-ended liner, which is meant to enhance and transform the lipstick, so you re basically getting three shades in one.
These groups often hold public rituals and gatherings, providing a space for individuals to explore their spirituality and connect with like-minded individuals. In addition to witchcraft, San Francisco also has a rich history of spiritualism and mediumship. The city has been home to a number of famous psychics and mediums, who claim to communicate with the spirit world.
I Tried Euphoria Makeup Artist Donni Davy’s Glittery New Line Half Magic Beauty
All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
It may have been a few months since the season-two finale of Euphoria, but the show's makeup has never left my mind. Euphoria's approach to makeup has, without question, become one of the most inspirational forces in the beauty world today—#euphoriamakeup has 1.4 billion views on TikTok, and glitter has become a red-carpet and runway mainstay since the show premiered—and starting today, it will be easier than ever to create a look inspired by the show.
Today, May 17, the show's head of makeup, Donni Davy, is finally releasing her own line, Half Magic Beauty. While the brand is much more than a “Euphoria makeup line”—though it's supported by A24, the studio behind the show—the series' DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones.
We all know Euphoria doesn't shy away from the darker sides of life, but Half Magic is much more fun: The colors are bright, the packaging is decorated with Pegasuses and butterflies, and the products have cheeky names like Mouth Cloud. “I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors,” Davy previously told Glamour. “Everything is for the user to just be delighted by.”
In fact, Davy was more inspired by the reaction to the show's makeup than the show itself when creating the line. “Obviously the line was born out of Euphoria, but I really want the brand to stand alone as its own entity,” she says. “When I was thinking about the products and the colors and all of that, I wasn't thinking about the Euphoria characters. I was really thinking about all these people online, who I'm really inspired by, who have, firstly, inspired what I did in season one for Euphoria. Those looks in turn inspired me, and it's this endless circle.”
Instagram content
This content can also be viewed on the site it originates from.
“I really wanted to create a brand that would be friendly and nonintimidating and super fun for the newbie makeup artist,” she continues. “But because of my experience working on film and TV, I wanted the formulas to be high-pigment and long-wearing and beautifully performing formulas that makeup experts would look at and want to have in their kit.” The result? A versatile collection of 10 products and tools that can be used to create looks that would be just as at home on Maddy at the carnival as they would be at the grocery store.
I had the privilege of meeting Davy ahead of the launch, who expertly applied each product. Read on for my honest review of the line.
Bella CacciatoreThe famous psychic Edgar Cayce, known as the "Sleeping Prophet," once resided in San Francisco and gave numerous readings on a variety of topics, including health, past lives, and spirituality. Another prominent aspect of occult San Francisco is its connection to esoteric and mystical teachings. The city has been a center for various forms of alternative spirituality, such as Theosophy, Rosicrucianism, and Hermeticism. These teachings often emphasize the pursuit of hidden knowledge and the exploration of mystical concepts. San Francisco is also home to several occult bookstores and shops, where individuals can find a variety of resources and tools for their spiritual practices. These establishments often host workshops, lectures, and events, providing a space for individuals to learn and grow in their spiritual journeys. Overall, occult San Francisco represents a vibrant and diverse community of individuals seeking spiritual connection and alternative belief systems. The city's history, culture, and openness to unconventional ideas have made it a hub for those interested in exploring the occult and finding their own path to spirituality..
Reviews for "Sacred Sites and Occult Rituals in San Francisco"
1. Samantha - 2 stars - I was really looking forward to "Occult San Francisco" since I am a fan of paranormal and supernatural stories. However, I found this book to be quite disappointing. The plot felt convoluted and all over the place, making it difficult to follow and keep my interest. The characters lacked depth and development, and I couldn't connect with any of them. Overall, I found the book to be underwhelming and not worth the hype.
2. Michael - 3 stars - While "Occult San Francisco" had an interesting premise, the execution fell short for me. The pacing was slow, and it took a lot of effort to stay engaged with the story. The writing style was also quite average, lacking the descriptive flair that could have brought the setting and characters to life. Additionally, some of the plot twists felt forced and unrealistic, making it hard to suspend my disbelief. Overall, I think this book had potential but failed to deliver a captivating and immersive reading experience.
3. Emily - 2.5 stars - "Occult San Francisco" had an intriguing concept, but it unfortunately fell flat for me. The first half of the book was engaging enough, but as the story progressed, it became repetitive and predictable. The characters were forgettable, and their actions often seemed unnecessary or nonsensical. The writing style was also lackluster, lacking the atmospheric quality that a book with occult themes should have. Overall, I was left feeling unsatisfied and unimpressed with this read.
4. Benjamin - 2 stars - I struggled to get through "Occult San Francisco" as it failed to capture my interest from the beginning. The story lacked originality and felt like a rehash of similar supernatural mystery novels. The main character was unrelatable, making it difficult to care about their journey. The pacing was inconsistent, with slow parts dragging on and action-packed moments feeling rushed. In the end, I found myself uninvested in the outcome and disappointed by the lack of depth in the plot and characters.
5. Jennifer - 1 star - I regret picking up "Occult San Francisco" as it was a complete waste of my time. The story was confusing and poorly constructed, leaving me with more questions than answers. The plot twists felt forced and illogical, making it hard to suspend disbelief. The writing style lacked finesse and failed to create an immersive experience. I would not recommend this book to anyone looking for a well-written and engaging supernatural thriller.