craig overbay

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"Release the spell" When we hear the phrase "release the spell," our minds may immediately conjure images of enchanting and mystical worlds where magic reigns supreme. But beyond the realms of fantasy, the concept of releasing a spell can have a deeper and more profound meaning. In our everyday lives, we all carry our own metaphorical spells. These spells can manifest as negative thoughts, self-doubt, fears, and limitations that hold us back from reaching our true potential. Releasing the spell means breaking free from these psychological chains and unlocking our inner power. To release the spell, we must first become aware of its existence.


university to publish to Xbox One platform

World-class facilities, including 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions. Part of our mission includes making this state-of-the-art facility available for industry and commercial use, adding MAGIC to the growing list of production resources available in the Rochester region.

Magic and spell sounds prof

To release the spell, we must first become aware of its existence. Often, we go through life unaware that we are under the influence of negative energy. This energy influences our thoughts, emotions, and actions, shaping our reality in ways that may not align with our deepest desires and aspirations.

MAGIC Spell Studios

MAGIC Spell Studios is the entrepreneurial and commercial heart of MAGIC at RIT. Encompassing a fully functional film sound stage, sound mix and color correction post-production studios, a 4K Dolby Atmos theater, and several working media laboratories, MAGIC Spell Studios is ready and available to work with you on your next project. And with student and faculty talent in all aspects of media production and design, we also can provide a capable workforce to get your jobs done. Browse below to see all the possibilities for collaboration with us.

square foot sound stage

university to publish to Xbox One platform

speakers in Dolby-Atmos certified theater

Empire State Development-designated Digital Game Hubs

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

MAGIC Spell Studios expands the capacity of RIT’s School of Film and Animation while supporting research and entrepreneurial activities in western New York. Part of our mission includes making this state-of-the-art facility available for industry and commercial use, adding MAGIC to the growing list of production resources available in the Rochester region. Our specialty spaces rival those found in NYC and LA, supporting the economic growth of the already thriving local film community, while simultaneously giving our students a one-of-a-kind education. And best of all, these same well-trained students could serve as a convenient and professional resource for commercial productions, providing a capable talent pool where needed.

Set up shop with us

The collaborative partner suite is a truly unique part of MAGIC that provides low or no-cost access to workspaces, hardware, and software in exchange for employment and research partnerships on campus. Existing companies can benefit from a direct connection to an emerging creative workforce of current RIT students and alumni.

Want to partner with us? Contact David: [email protected]

Commission a student team

RIT students and faculty in MAGIC regularly work with outside organizations and companies on collaborative research projects to solve design challenges and produce original commissioned work in games, media, and interactive experiences. Connect with us to find out how to sponsor innovative and creative students to work with you on your ideas.

MAGIC Spell Studios can also assemble a proficient and capable team of students to perform contracted design services for you as part of our larger mission to provide experiential learning opportunities and employment for our students. All administrative and hiring processes are also coordinated by the university in service to agreed upon contractual terms. Flexibility with intellectual property is also afforded so that you can deploy the results of contracted teams quickly and easily.

Research with us

World-class faculty from various departments and colleges across the university affiliate with MAGIC in support of their scholarly and creative work. The center provides resources, administration, and infrastructure to support such work, and, most importantly, to establish and maintain a culture of multi-disciplinary inclusion and sustained inquiry. As a designated RIT research Center of Excellence, MAGIC is home to several funded research projects and hosts faculty affiliates from multiple schools and departments. These projects span public sponsored research grants to commissioned corporate projects.

Craig overbay

It is through self-reflection and introspection that we can identify the spells we carry within us. Once we have recognized the spells, it is essential to accept them fully. We must acknowledge that these spells are a part of us, stemming from past experiences, societal expectations, or internalized beliefs. This acceptance allows us to detach from judgment and self-criticism, fostering an environment of self-compassion and understanding. Releasing the spell requires a conscious effort to disrupt the patterns that keep us trapped. It may involve challenging our limiting beliefs, questioning societal norms, or seeking support from trusted friends or professionals. It is a journey of self-discovery and personal growth, where we learn to break free from the spell's grip and reclaim our autonomy. By releasing the spell, we embrace the power within us. We tap into our innate strengths, creativity, and authenticity. We make choices that align with our values, passions, and dreams, paving the way for a more fulfilling and purposeful life. However, releasing the spell is not a one-time event; it is an ongoing practice. Just as we accumulate spells throughout our lives, we may also encounter new ones as we grow and evolve. Therefore, it is crucial to remain vigilant and continuously evaluate our thoughts, beliefs, and behaviors, ensuring they serve our highest good. In conclusion, releasing the spell is an empowering and transformative process. It is about letting go of self-imposed limitations and embracing the magic within ourselves. By recognizing, accepting, and challenging our spells, we unlock our true potential and create a life of authenticity, joy, and fulfillment. So, I urge you to "release the spell" and embark on this journey of self-discovery..

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craig overbay

craig overbay