Jonah Berger is a marketing professor and author who has extensively studied the psychology behind viral content and word-of-mouth influence. In his book, "Contagious: Why Things Catch On," he explores the concept of "magic words" and their impact on the likelihood of people sharing information or products with others. According to Berger, there are certain words and phrases that have a higher potential to ignite conversations and generate interest. These magic words have specific characteristics that make them more likely to be passed on from person to person. By understanding and utilizing these words effectively, businesses and individuals can increase their chances of creating contagious content that spreads like wildfire. One key characteristic of magic words is their practical value.
Jake Thomas is happy in his mundane life. Magic is for other people. Until the girl who’d broken his heart moves back home and he finds himself drawn into the world of the Fae. She needs his help, but can he trust her to stick around this time when things get rough?
The family house she inherits is the perfect place for a fresh start, except for the sexy neighbor she d ditched years before and the surprise fairies living across the street. I love everything about this author, her writing style, her ideas, her world building and her character development, as well as the plot and the way she carried the story.
One key characteristic of magic words is their practical value. People are more likely to talk about and share information that they find useful or helpful. Therefore, by incorporating words that convey practicality, such as "tips," "tricks," or "hacks," content creators can grab the attention of their audience and drive them to engage and share.
Modern Magic by Nicole Hall
This cute short story dragged me into the series and I could not resist. I loved it to pieces. This is a completely new author for me and it was a great way to get to know her writing style and voice.
What can I say? I felt like I hit the jackpot. I love everything about this author, her writing style, her ideas, her world building and her character development, as well as the plot and the way she carried the story. It was great.
This story is slightly comical, there is a lot of magic, the characters are lovable and their chemistry is amazing. I enjoyed it so much that I immediately started reading the next book in the series and bought the upcoming one. Great new author!
I love this series! This story is more serious that the prequel and gives the series a whole new tone and atmosphere, but this didn’t change how I feel about the series. It is still fantastic just a bit more serious than the prequel.
The author further develops the world and presents a different set of characters. this time we have a different couple and several side characters which will get their own books later and I have to say, I devoured it in one go and can’t wait to see what happens next. I loved all the characters and I can’t wait to see what happens with them.
There is a lot of magic, but that was to be expected, however, the secrets and the intrigue were quite unexpected and, well, intriguing. The author did a great job unraveling some of the mysteries while keeping some of them for later books and I am dying to know what happens next. I feel like I’m repeating that but the truth is, the author has me hooked and I am loving every minute of it.
This is a fast paced book full of action, and although there is significant portion of romance in here, the main story still revolves around magical events and saving the world. This is really a great series and I highly recommend it.
Currently reading review coming asap.
Release date 17 July 2020.
More about Nicole Hall and her books is available on Goodreads.
There is a lot of magic, but that was to be expected, however, the secrets and the intrigue were quite unexpected and, well, intriguing. The author did a great job unraveling some of the mysteries while keeping some of them for later books and I am dying to know what happens next. I feel like I’m repeating that but the truth is, the author has me hooked and I am loving every minute of it.
Another characteristic of magic words is their ability to create curiosity and a sense of mystery. Words like "secret," "revealed," or "unveiled" can pique people's interest and make them more inclined to share the information with others. By leveraging this curiosity-inducing language, marketers can create a buzz and generate excitement around their product or content. Emotion is also a powerful driver of sharing. Certain words carry emotional weight that can enhance the impact of a message. For example, words that evoke positive emotions like "amazing," "awesome," or "unbelievable" can make people more likely to share, as they want to spread the joy and excitement they experienced. Similarly, negative emotions like "shocking," "outrageous," or "disgusting" can also drive sharing, as people feel compelled to express their disbelief or anger. Additionally, Berger highlights the importance of social currency when it comes to sharing. People are more likely to share content that makes them look good or enhances their social status. Words like "exclusive," "limited edition," or "insider" can create a sense of exclusivity and make people feel special for knowing and sharing the information. This psychological need for social validation can significantly increase the chances of content going viral. By understanding and applying the principles behind magic words, individuals and businesses can create content that is more likely to be shared and talked about. These powerful linguistic tools have the ability to evoke practical value, curiosity, emotion, and social currency, leading to increased word-of-mouth influence and the potential for content to go viral..
Reviews for "Jonah Berger's Magic Words: The Key to Captivating Your Audience"
1. Jane - 1 star
I found Jonah Berger's book "Magic Words" to be extremely disappointing. The content felt repetitive and lacked any new or unique insights. The writing style was dry and lacked any creative flair, making it a chore to get through. Additionally, the examples provided in the book were outdated and didn't resonate with me. Overall, I wouldn't recommend this book as it didn't offer anything valuable or enjoyable.
2. Mike - 2 stars
I was really excited to read "Magic Words" by Jonah Berger, but it ultimately fell short of my expectations. While the idea of using words to influence others is intriguing, the book didn't delve deep enough into practical applications. The author seemed more focused on sharing anecdotes and stories rather than providing concrete strategies or techniques. This made the book feel more like a collection of random anecdotes rather than a cohesive guide. I was left wanting more actionable advice and felt disappointed by the lack of depth in the content.
3. Sarah - 2 stars
I had high hopes for "Magic Words" by Jonah Berger, but unfortunately, it didn't live up to the hype for me. The content felt very basic and lacked any real depth. Instead of providing practical tips, the author relied heavily on case studies and examples that felt superficial. I was looking for more specific guidance on how to use words effectively in various contexts, but the book failed to deliver. Overall, I was left feeling unsatisfied and wouldn't recommend this book to anyone looking for practical advice on communication.
4. Robert - 1 star
I found "Magic Words" by Jonah Berger to be a tedious read. The author failed to engage me with his writing style and the content felt repetitive. I was expecting more insights and actionable advice, but the book seemed to lack substance. It felt like a compilation of generic tips rather than offering any new or groundbreaking techniques. I was left disappointed and wouldn't recommend this book to anyone seeking valuable insights on persuasive communication.
5. Emily - 2 stars
"Magic Words" by Jonah Berger left me underwhelmed. While the concept of using language to influence others is fascinating, the book failed to provide practical strategies. The examples and case studies presented in the book were not relatable to me, and I struggled to see how I could apply the techniques in my own life. The writing style was also dry and lacked any real enthusiasm, making it hard to stay engaged. Overall, I found the book lacking in substance and wouldn't recommend it to others.