Magic Morning Bakery is a charming little bakery located in the heart of a lively neighborhood. With its cozy and inviting atmosphere, it attracts locals and tourists alike. As soon as you step through the door, the delightful aroma of freshly baked goods fills the air, instantly making your mouth water. The bakery offers a wide range of delectable treats, from flaky croissants and buttery pastries to rich and creamy cakes. Each item is lovingly created by skilled bakers using only the finest ingredients, ensuring that every bite is a taste of perfection. The selection changes daily, adding an element of excitement and surprise to each visit.
The Paris Morning Bakery gives a taste of South Korea
In 2020 Danny Cho arrived at the bakery he runs in Miramar to find something unexpected. Hundreds of customers were lined up out front.
He had advertised a pop-up store for BTS cosmetics and perfume. Named for a top K-pop group, they are more popular and rare in South Florida than anyone knew, he says.
“We didn’t expect that many people,” Cho adds.
The pop-up is just part of the success of Paris Morning Cafe & Bakery. Supported by the popularity of K-pop, Korean cuisine, and culture, Cho and the bakery’s CEO, John Nam, have opened four bakeries in South Florida and one in Bogota. In addition to hosting pop-ups, the stores sell cakes, bakery goods, rice bowls, bingsoo and boba tea.
“Since K-pop and the culture are becoming popular, those parts contribute to the business,” says Cho.
Cho, now 50 years old, moved to Florida from South Korea in 1996. He graduated from Kyung Hee University with a degree in hospitality management to pursue a master’s in the same field at Florida International University in 2000.
In 2014, Cho met the bakery’s CEO, John Nam, at a church they both visited. The pair grew closer during a missionary trip to Managua, Nicaragua.
The two opened their first location on University Drive in Davie that year. They added a place at City Hall Promenade in Miramar in 2019. The idea was to showcase Korea’s diverse and aesthetically pleasing cakes.
In Korea, cakes are a staple dessert. According to Cho, fathers often bring them to their kids after coming home from work. Cho remembers his father doing this.
The bakery’s most popular item, the red velvet cake decorated as “The Big Apple.” (Cindy Claros/SFMN).
With the help of pastry chef Ian Seo, the bakery has gathered customers’ interest with matcha and sweet potato cake flavors. One of the most prized sweets is red velvet sponge cake filled with fresh cream. Online reviews say their cakes are “light,” “fluffy,” and “aesthetically pleasing.”
“I’ve seen people at restaurants bring our cake to those restaurants,” says Cho. “It made me appreciate our customers.”
Mango-flavored boba tea paired with their bulgogi rice bowl and a chocolate croissant. (Cindy Claros/ SFMN)
The cakes sell for around $26 to $36, depending on the size. There are also a few savory Korean items, including traditional Korean-style meat with rice called zipbop, which is popular among Korean students.
Paris Morning Bakery caters to K-pop fans by giving them cup sleeves decorated with K-pop artists such as BTS on their birthdays.
“K-pop cup sleeve events boosted our sales,” Cho explained. “[Customers] must buy a drink or bread to get a free cup sleeve with a member’s face on it, [along with] stickers or photocards.”
BTS cutout from their perfume pop-up along with their cosmetic and previous cup sleeve displayed. (Cindy Claros/ SFMN)
In 2020, the bakery opened its first pop-up store selling the BTS perfume line. The event was a huge PR success as fans lined up starting at 4 a.m. outside the bakery, which opened at 11 a.m.
Mabys Montero, a 21-year-old fan of BTS who attended the event, described it as exciting. She lined up at 7 a.m.
“It was organized, neatly planned, entertaining and it’s something I would do again,” Montero explains. “I really hope they continue to host events like this.”
It wasn’t always this way for Paris Morning Cafe.
“Our business went down 50% during the pandemic and shipping cost for containers [that] used to be around $6,000 [went] up to $20,000,” Cho said. “The beginning was hard for us as we went from 150-200 people coming in daily to nobody.”
Cho continued running his cafe and quickly regained his customers.
Opening day at the bakery in Colombia with customers sitting outside and Chef Ian Seo. (Photo courtesy of Danny Cho)
In September 2022, he and Nam opened a restaurant in the capital of Colombia, Bogota. K-pop is also a phenomenon in South America.
“We displayed a signed BTS album at our bakery [in South America], and some people were driving more than one-in-a-half hour to take pictures,” Cho recalls.
Back in Miramar, Cho hopes to open a Korean restaurant called “Ari Fire Bowl” next to the bakery where he can introduce Korean dishes to South Floridians.
As the manager of a small business who survived the pandemic and is franchising. Cho has learned alternative strategies are vital.
“How much of a backup plan you have prepared is the key to your business surviving,” Cho says.
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The selection changes daily, adding an element of excitement and surprise to each visit. Customers are often spoilt for choice, as the bakery offers an array of scrumptious options to satisfy all taste buds. Whether you prefer sweet or savory, there is something for everyone.
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Indulge in a velvety chocolate éclair or a delicate fruit tart, or opt for a savory quiche filled with cheese and vegetables. The bakery also caters to dietary restrictions, offering gluten-free and vegan options that are just as delicious as their traditional counterparts. Aside from its tempting array of baked goods, Magic Morning Bakery is also a popular spot for coffee enthusiasts. The skilled baristas brew a variety of coffee blends, from smooth and mellow to bold and robust. Customers can enjoy their favorite cup of joe alongside their chosen treat, creating a perfect pairing that delights the senses. The friendly and attentive staff at Magic Morning Bakery ensure that every customer feels welcome and satisfied. They are always ready to assist with recommendations or share a cheerful conversation, adding to the warm and welcoming atmosphere. The bakery is a hub of community, where people come together to enjoy a delightful indulgence and create lasting memories. Whether you are in need of a quick breakfast on the go or planning a leisurely brunch with friends, Magic Morning Bakery is the perfect destination. Its magical ambiance, mouthwatering treats, and exceptional service make it a beloved establishment in the neighborhood. So, next time you find yourself craving a little bit of magic in your morning, be sure to pay a visit to this enchanting bakery..
Reviews for "Discover the Spellbinding Power of Morning Bakery Treats"
1. Jane - 1 star - I was really disappointed with my experience at Magic Morning Bakery. First of all, the service was incredibly slow and the staff seemed disinterested. When I finally got my order, the pastries were stale and flavorless. It's clear that they are not made fresh daily. Overall, I would not recommend this bakery to anyone looking for a quality baked goods experience.
2. Michael - 2 stars - I had high hopes for Magic Morning Bakery after hearing great things from friends, but unfortunately, it fell short of my expectations. The selection was limited and the pastries were average at best. The pricing was also quite high for the quality provided. I didn't find anything memorable or outstanding about this bakery, and I don't plan on going back.
3. Sarah - 1 star - Magic Morning Bakery was a huge letdown. The ambiance was lacking, with dim lighting and uncomfortable seating. The croissants I ordered were dry and lacked the flaky, buttery texture I was hoping for. The coffee was also weak and tasteless. Overall, it's safe to say that I won't be returning to this bakery anytime soon.
4. David - 2 stars - I visited Magic Morning Bakery on a weekend morning, hoping for a delightful start to my day. However, I was met with long queues and a disorganized ordering system. When I finally got my order, the pastry was overcooked and the coffee was lukewarm. It seems like the staff was overwhelmed and did not have a handle on managing the busy morning rush. I was highly disappointed with my experience and won't be returning.
5. Emily - 1 star - I had such high expectations for Magic Morning Bakery, but it was a complete letdown. The pastries were dry and lacked flavor. Additionally, the service was slow and unresponsive. The prices were also quite steep for what was offered. I would not recommend this bakery to anyone looking for a delicious and enjoyable breakfast experience.