The Sphinx and the Curse of the Mummy The Sphinx and the Curse of the Mummy is a popular legend that has intrigued people for centuries. It is said that a curse was placed upon the Great Sphinx of Giza by a mummy that was buried nearby. This curse brings bad luck and misfortune to anyone who disturbs or disrespects the Sphinx. According to the legend, the mummy was an ancient Egyptian pharaoh who was buried with great treasures and riches. To protect his tomb, the pharaoh cast a powerful curse that would befall anyone who tried to steal his wealth or desecrate his final resting place. The curse was said to be so strong that it would not only affect the thief, but their entire family as well.
It opened up doors theatrically as well. I’ll never forget shooting an intense role on NYPD Blue with Dennis Franz + Mark Paul Gosslear. My character storms out of the interrogation room at the end of the scene. Dennis leaned over to Mark and kept the scene going with, “I wonder if she can get us some free stuff at Mervyn’s.” Everyone on set, myself included, had a good laugh.
Years ago, when I was shifting my focus from the dance world to acting, The Gap was looking to do a series of dance-inspired commercials, and I had a callback for The Gap s Khaki Country spot. They liked my performance comedic timing so much that they offered me a contract to be their spokeswoman for all 12 spots the next year then, the year after that, I was offered a 26 spot campaign, all written for me my comedic voice and point of view.
The curse was said to be so strong that it would not only affect the thief, but their entire family as well. The curse was believed to have been activated when Napoleon Bonaparte and his army visited the Sphinx in the late 18th century. It is said that after Napoleon's men vandalized the Sphinx and stole artifacts from its surroundings, they experienced a series of misfortunes and tragedies.
No Magic in "Real Magic": How Coca-Cola Missed the Mark with Gamers | PART 1
Once upon a time, in a land far, far away, there was a big and famous brand known throughout the kingdom for its magical potion. However, as time passed, the brand grew old and uninspired, and its old clothes no longer fit the kingdom's values and inhabitants. New kingdoms arose, and people became more interested in their potions, causing the inhabitants to leave the old brand behind and venture to the new kingdoms to taste their infamous potions - and they loved it so much, they stayed.
It was time for a change for the big red brand with the white swirled letters.
The big king in the castle decided it was time for a journey and reached out to the wizard of magical spells and the holy knight with a purple cape to build the fellowship. They had fought together before against the bad witch of Obvilion and the dark knight of Irrelevance. So they put their heads together and made a plan. But this time, everything went differently from all the times before. There was this mysterious force that they had never encountered before, it was this unique spirit and essence within people who identify themselves as gamers.
Undeterred, the holy knight summoned all the courage he could muster and embarked on a journey to find the magical solution. His journey was treacherous, and he encountered many obstacles along the way. But he persevered, and finally, he discovered the magical solution - the brand needed to reposition itself for a new generation of consumers and promote the values of positivity and inclusivity.
With this newfound knowledge, the holy knight returned to the kingdom and presented his findings to the big king. Together, they introduced a refreshed visual identity and brand platform, alongside a global advertising campaign that included a TV ad, a digital film, and social media activations. And thus, the brand was reborn, with a new purpose, values, messaging, and visual identity - it was like a phoenix rising from the ashes.
The kingdom rejoiced as the new brand resonated with the hearts of the people, bringing about a stronger emotional connection between the brand and its consumers. And the big king, the holy knight, and the inhabitants of the kingdom lived happily ever after, enjoying the magical potion that brought them all together.
This is probably how it was envisioned by The Coca-Cola Company, BETC, and Twitch.
But REAL LIFE is no fairy tale.
Even the biggest companies, who are at the heart of gaming, sometimes fail to advertise to this very special target group - gamers. I'm sorry, Twitch, but you failed big time in the case of the Real Magic campaign from The Coca-Cola Company. Don't get me wrong, Coke and Twitch, you have done a lot of great collaborations that work for gamers! And you always try something new! You're in the game, which makes it even more interesting to take a closer look at the Real Magic.
Coca-Cola's Real Magic campaign aimed to reposition the brand for a new generation of consumers and create a stronger emotional connection between consumers and the Coca-Cola brand by promoting the values of positivity and inclusivity.
The campaign introduced a refreshed visual identity and brand platform, alongside a global advertising campaign that included a TV ad, a digital film, and social media activations. It was a real thing for The Coca-Cola Company - a brand platform is a set of guidelines and strategies that define a brand's purpose, values, messaging, and visual identity. It's essentially the foundation that underpins a brand's overall marketing and communications efforts.
While the campaign was successful in engaging non-gamers, it failed to resonate with the main target group of gamers.
In this part, PART 1, I will explain what the campaign is about, PART 2 will be about the Pros and Cons, and PART 3 will be about the insights and what you as a marketer should take into account if you want to successfully market to gamers or GenZ.
Many of the soldiers fell ill, some were killed in battle, and others suffered financial ruin. The curse was blamed for their misfortunes, and it became widely known as the Curse of the Mummy. In the years that followed, many other stories of misfortune associated with the Sphinx emerged. People reported experiencing bad luck, illness, and even death after disrespecting or disrespecting the Sphinx in any way. Some claimed to have heard eerie voices, seen strange figures, and felt a sense of unease while near the ancient monument. While the existence of the curse is largely based on legend and superstition, it has nevertheless captured the imagination of people worldwide. The Sphinx and the Curse of the Mummy have become a popular theme in literature, movies, and games, adding to the mystique and allure of the ancient Egyptian civilization. Today, the Sphinx continues to stand as a symbol of Egypt's rich history and architectural marvel. Visitors from all over the world flock to see this magnificent monument and marvel at its grandeur. Many are cautious not to disrespect the Sphinx or disturb its surroundings, for fear of invoking the curse and enduring its consequences. Whether real or simply a product of folklore, the legend of the Sphinx and the Curse of the Mummy remains an intriguing and enduring part of Egyptian mythology. It serves as a reminder of the power of ancient beliefs and the deep respect cultures have for their historical treasures..
Reviews for "Sphinx: Solving the Riddle of the Curse of the Mummy's Tomb"
- John Smith - 2 stars - I had high hopes for "Sphinx and the curse of the mummz" but I was sorely disappointed. The storyline was confusing and lacked depth, making it hard to connect with the characters. The gameplay itself was also repetitive and mundane. Overall, it felt like a wasted opportunity for an immersive and exciting adventure game.
- Sarah Johnson - 1 star - I couldn't even finish "Sphinx and the curse of the mummz" because it was so frustrating. The controls were clunky and unresponsive, making it incredibly frustrating to navigate through the game. The graphics were also subpar, with blurry textures and uninspired environments. I would not recommend this game to anyone looking for a satisfying gaming experience.
- David Thompson - 2 stars - "Sphinx and the curse of the mummz" had potential, but it fell flat in execution. The puzzles were overly simplistic and lacked any real challenge. The dialogues were poorly written and felt forced, making the characters feel one-dimensional. Additionally, the voice acting was mediocre at best, further diminishing any immersion in the game. It's unfortunate that such a promising concept ended up being a disappointment.
- Rachel Adams - 1-star - "Sphinx and the curse of the mummz" was a waste of time and money. The gameplay was repetitive and the puzzles felt recycled, offering no new challenges. The graphics were outdated, with blocky character models and uninterestiing environments. The overall experience felt like a cheap cash-grab rather than a well-crafted game. I would not recommend this game to anyone.