An amulet of luck is a small object that is believed to bring good fortune to its owner. It is typically worn or carried as a form of protection against bad luck, accidents, or supernatural entities. Amulets of luck have been used by various cultures and religions throughout history. They can take many forms, such as a charm bracelet, a pendant, a ring, or even a small figurine. Some amulets of luck are made from materials believed to have magical properties, such as certain gemstones, metals, or herbs. The concept of luck varies from culture to culture, but the general belief is that an amulet of luck can help to attract positive energies or repel negative ones.
The concept of luck varies from culture to culture, but the general belief is that an amulet of luck can help to attract positive energies or repel negative ones. It is often seen as a form of talisman, a sacred object that provides a sense of security and wellbeing. People who believe in the power of amulets of luck often choose or create them based on personal beliefs, superstitions, or cultural symbolism.
Napa Valley’s Amulet Estate Introduces ‘AE’ with Inaugural 2021 Vintage Release
St. Helena, Calif. (May 17, 2023) – Napa Valley Cabernet producer and winery, Amulet Estate, announces new companion label ‘AE’ with the release of the 2021 Amulet Estate ‘AE’ Cabernet Sauvignon (SRP $85). Grown in partnership with famed wine growers, the Bettinelli family, ‘AE’ is a collection of wines celebrating Napa Valley, one of the most famous wine growing regions in the world, intentionally produced and priced to remain under $100 a bottle.
“We’re thrilled to introduce ‘AE’ with this elegant Cabernet,” said Nathaniel Dorn, partner in Amulet Estate. “Napa Valley would not be the same without these legendary growers, their contributions to the Valley are endless—together, we wanted to make a quality, single-vineyard Cabernet that was accessible to a wide range of consumers. After spending the majority of my career in hospitality, it was important for us to craft a wine that could support our friends throughout the industry, be served ‘by the glass’ at restaurants across the country, and offer an exciting introduction to Napa Valley Cabernet and Amulet’s portfolio of wines.”
The 2021 ‘AE’ Cabernet Sauvignon is sourced exclusively from a single vineyard site in Yountville AVA, and farmed by the Bettinellis, a multi-generational farming family. The inaugural vintage was crafted using traditional farming techniques with minimal intervention that allow the wine to bloom, and highlight the gravelly loam, cortina soils, and surrounding terroir—which echoes Amulet Estate winemaker, Shawn Johnson’s, approach in the cellar.
“My family has been farming here in Napa Valley for five generations,” said Giancarlo Bettinelli, owner of Bettinelli Vineyards. “And I hope Napa Valley continues to be on the world’s stage as a leader in growing and producing fine wines, but also wines that can be accessible for everyone to drink, discover and enjoy. I’m thrilled to have a top quality wine like this out in the market—a fine representation of what Napa Valley does best.”
With the inaugural ‘AE’ release, Amulet also produced 2021 ‘AE’ White Wine (SRP $85), a field blend of sauvignon vert and semillon, sourced from the Proof vineyard, one of the oldest vineyards in Napa Valley planted in the 1870s.
To learn more about ‘AE’ and Amulet Estate, visit the Amulet Estate website. To purchase the 2021 Amulet Estate “AE” wines, visit the store. For wholesale and trade inquiries, please contact [email protected].
About Amulet Estate
A nod to the pioneering spirit of early Napa Valley viticulture and a deep respect for the land, Amulet Estate brings forth a portfolio of wines that share the best of Napa Valley’s diverse terroir. Amulet acquired an estate property at the base of Napa Valley’s famed Howell Mountain in 2016. The portfolio of wines consist of a singular Chardonnay and vineyard-designate bottlings driven by Cabernet Sauvignon. In addition to its estate vineyard in St. Helena AVA, Amulet sources from carefully chosen vineyard sites throughout Napa Valley—aiming to produce some of the finest, collectible wines in the world. For more information, visit amuletestate.com.
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For example, in some cultures, a four-leaf clover is considered a powerful amulet of luck, as finding one is believed to bring good fortune. In other cultures, a horseshoe is seen as a symbol of luck and protection. In addition to individual beliefs, amulets of luck can also be associated with specific rituals or practices. For example, some people may perform a blessing or a prayer over their amulet before wearing or carrying it, in order to activate its powers. Others may wear their amulet of luck during important events or activities, such as job interviews or exams, to increase their chances of success. While the effectiveness of amulets of luck is subjective and varies from person to person, many individuals find comfort in wearing or carrying these objects. The belief in luck and the power of charms is deeply rooted in human history and continues to be a source of hope and positivity for many people. Ultimately, the power of an amulet of luck lies in the belief and intentions of its owner..
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