Unlocking Mystery: The Story Behind Uonz Black Magic Lipstick

Uonz Black Magic Lipstick is a popular beauty product that has gained significant attention in recent years. This lipstick is known for its unique formula and captivating shade range, making it a must-have for makeup enthusiasts. One of the standout features of Uonz Black Magic Lipstick is its long-lasting formula. Many users have testified to the lipstick's ability to stay put for hours, even through eating and drinking. This makes it an ideal choice for special occasions or days when touch-ups are not feasible. The lipstick's formula is also praised for its moisturizing properties.

Aside from the ridiculously impressive 51-shade range, what I love about the foundation is that it's fragrance-free. As someone with sensitive skin, finding a long-wear foundation that evens out my hyperpigmentation while making my pores look teeny is a huge win. This foundation can also flex as a medium- to full-coverage option, depending on the look you're going for. I tend to lean into the no-makeup makeup look, so I like to melt this in with a lightweight moisturizer before applying it with a Beauty Blender.

I grew up supporting brands founded by pioneers like Eunice Johnson and Iman, and now there is a new collective of founders like Sharon Chuter building brands like UOMA Beauty that center women s needs beyond the shade tan. The jet black formula is a must-have for building cat-eye looks and has recently undergone a redesign with an ultra-fine tip and 80 percent more product at the same price as the original.

The lipstick's formula is also praised for its moisturizing properties. Unlike some matte lipsticks that can leave the lips feeling dry and cracked, Uonz Black Magic Lipstick contains ingredients that help to nourish and hydrate the lips. This ensures a comfortable wear throughout the day, without sacrificing the desired matte finish.

The 10 Best UOMA Beauty Products of 2023

Bianca Lambert has been writing for PEOPLE since 2022. She is also a contributing writer for Byrdie specializing in natural hair and skincare. She has worked as a freelance beauty and travel writer for over four years. Bianca graduated with a degree in Television Broadcasting from Middle Tennessee State University. She started her career at BuzzFeed in Los Angeles, where she worked as a Style and Beauty Video Producer, before taking a role as Social Video Coordinator. After two years in the world of video, she currently resides in Los Angeles and works as a freelance writer and creative producer.

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I, like most Black women, have at least one photo where the flash of the camera revealed a chalky-looking foundation that was supposed to be my perfect match. So when I find a brand that shows that it actually puts in the work and take note of our undertones through its products, I take immediate interest. I grew up supporting brands founded by pioneers like Eunice Johnson and Iman, and now there is a new collective of founders like Sharon Chuter building brands like UOMA Beauty that center women's needs beyond the shade tan.

When I was first introduced to UOMA Beauty, I loved the range of products. If you aren't familiar with the brand's history, UOMA Beauty launched with 108 products — including 51 shades of foundation — in 2019. (Yes, 108!) But Chuter's ability to launch her brand with a full range of products isn't a surprise, thanks to her previous work as an executive with LVMH. Chuter has since founded a non-profit, Pull Up For Change, that holds brands accountable for making space for diversity and creating lasting change within their organizations.

Chuter's work within the beauty industry, she says, inspired her entrepreneurial journey. "After moving to Australia and working my way up through some of the biggest multinational beauty and consumer brands — from L'Oréal to Benefit Cosmetics — I found myself frustrated by the beauty industry's inability to create products that cater to a diverse audience and range of skin colors," she tells PEOPLE.

"Through UOMA Beauty, I can use my voice as an advocate for self-love and authentic self-expression to challenge the system with products that are not only groundbreaking in innovation but are exceptional in quality." Chuter's other inspiration: her African heritage. Through the UOMA — a word that means "beautiful” in Igbo — community, she wants to share it with everyone. "All are welcome to this beautiful tribe," she tells us.

Read on to shop and learn more about our favorite UOMA Beauty products.

Uoma Beauty Say What?! Foundation

Aside from the ridiculously impressive 51-shade range, what I love about the foundation is that it's fragrance-free. As someone with sensitive skin, finding a long-wear foundation that evens out my hyperpigmentation while making my pores look teeny is a huge win. This foundation can also flex as a medium- to full-coverage option, depending on the look you're going for. I tend to lean into the no-makeup makeup look, so I like to melt this in with a lightweight moisturizer before applying it with a Beauty Blender.

Price at time of publish: $39

Type: Foundation | Size: 1 oz. | Shades available: 51

UOMA Beauty Stay Woke Concealer

We've all heard the saying "a little goes a long way" with some complexion product formulas, and that's true for this brightening concealer. I can be a bit heavy-handed when applying concealer, because I'm trying to fade my dark spots, but with this one, that's not needed. From using under the eyes to covering dark spots on my face, I just need a few dots.

Price at time of publish: $25

Type: Concealer | Size: 0.17 oz. | Shades available: 20

Uoma Beauty Trippin Smooth Primer

A multi-tasking product is always on my beauty do list. In this case, this water-resistant, talc-free powder can do it all: bake, set, and prime. The jar is unique as well, designed for your brush to fit inside and easily tap off any excess product for a mess-free and even application.

Price at time of publish: $29.50

Type: Powder | Size: 0.35 oz. | Shades: 4

Uoma Beauty Badass Icon Matte Lipstick

Recently reformulated to be 100 percent vegan, this matte lipstick is a fan favorite — just look at the reviews. The lippie comes in 19 shades, each named after Black icons. It's hard to select a favorite, but I especially love Brenda and Sade. Before wearing a matte formula, I always give my lips a bit of TLC to remove any dead skin, and luckily this formula is forgiving and doesn't amplify lines or dry lips.

Price at time of publish: $24

Type: Lipstick | Size: 0.12 oz. | Shades: 19

UOMA Beauty Black Magic Hypnotic Impact High Shine Lipstick

The packaging and presentation of the lipstick had me at first glance. If matte formulas aren't your go-to, this new release gives color payoff and high shine. (Think: a gloss but more pigmented.) Like the matte formula, this is 100 percent vegan. The shade range is a little smaller for this offering, but the eight-shade range gives you the essentials: five nudes and three reds/pinks.

Price at time of publish: $24

Type: Lipstick | Size: 0.12 oz. | Shades: 8

Uoma Beauty Afro.Dis.Iac Liquid Eyeliner

I love a product that meets my beauty needs and does good. The jet black formula is a must-have for building cat-eye looks and has recently undergone a redesign with an ultra-fine tip and 80 percent more product at the same price as the original. This time around, UOMA is partnering with the Make It Black initiative launched by Pull Up For Change, and proceeds from the sale of each Afro.Dis.Iac Liquid Eyeliner will go towards the Pull Up For Change Small Business Impact Fund.

Price at time of publish: $18

Type: Eyeliner | Size: 0.01 oz. | Shades: 1

UOMA BEAUTY High Life Highlighting & Contour Face Palette

You won't find this palette everywhere, as it's a Nordstrom exclusive, but don't worry — you don't need to visit a storefront, as it's available online. Toting around multiple products for highlighting and contouring isn't the most travel-friendly, but this palette, filled with two bling-y highlighters (one highlighting blush and one sculpting bronzer) makes adding depth to your face a breeze without taking up too much space in your makeup case or carry-on.

Price at time of publish: $39

Type: Palette | Size: 0.19 oz. | Shades: 2

Uoma Salute to the Sun Lipstick

This is a limited edition newbie featuring shades inspired by the powerful female pharaohs. Like the original Black Magic lipsticks, this gloss-lipstick hybrid comes in three shades: Nefertiti in a blush pink, Cleopatra in a warm tone pink, and Hatshepsut in a deep rosy brown.

Price at time of publish: $24

Type: Lipstick | Size: 0.12 oz. | Shades: 3

Uoma Beauty Salute to the Sun Face and Body Highlighter

No matter the season, highlighter is always in. This new drop features three shades — Nubian glow (bronze), New gold (true gold), and Quartz glow (rose gold). It is super-versatile and can be applied to the face and body. Formulated with a blend of micro pearls, a pigment-free and crystal gel base, and carrot oil (an ingredient rich in antioxidants that also helps protect the skin from sun damage), packing this for your next vacation is a no-brainer.

Price at time of publish: $25

Type: Highlighter | Size: 0.68 oz. | Shades: 3

UOMA Beauty Black Magic Poise Color Palette

If you’re in search of an eyeshadow palette, investing in this one is a must. Curated with rich mattes, standout metallics, and gold-based shimmers, this water-resistant, long-wear palette gives you the hues to create everything from a neutral everyday look to a sultry nighttime masterpiece.

Price at time of publish: $44

Type: Eyeshadow palette | Size: 0.35 oz. | Shades: 3

Yes, UOMA Beauty is a Black-owned beauty brand founded by Sharon Chuter, a Nigerian-born former beauty executive who is now based in LA and London. Chuter is also the CEO and creative director of the brand.

Yes, all products from UOMA Beauty are cruelty-free, according to the brand website. "Cruelty-free" means the products and ingredients are not tested on animals.

You can buy Uoma Beauty products from Ulta, Nordstrom, Wal-Mart, BeautyBay.com, and Selfridges, and directly from the company's web site and UomaBeauty.com.

Additionally, the shade range of Uonz Black Magic Lipstick is highly versatile. Whether you prefer bold and vibrant colors or subtle and natural tones, there is a shade to suit every mood and occasion. From classic reds and pinks to trendy purples and oranges, the options are endless. Furthermore, the packaging of Uonz Black Magic Lipstick is sleek and stylish. The lipstick comes in a sleek black tube with gold accents, giving it an elegant and luxurious feel. The compact size also makes it perfect for carrying in a handbag or makeup bag, allowing for on-the-go touch-ups whenever needed. In conclusion, Uonz Black Magic Lipstick is a highly coveted beauty product that offers long-lasting wear, moisturizing benefits, and a wide range of versatile shades. Its sleek and stylish packaging only adds to its appeal. Whether you are a makeup enthusiast or simply looking for a reliable and high-quality lipstick, Uonz Black Magic Lipstick is definitely worth considering..

Reviews for "Uonz Black Magic Lipstick: Redefining Beauty Standards"

1. Emma - 1 star

I bought the Uonz black magic lipstick based on the hype and the claims that it is long-lasting and highly pigmented. However, I was extremely disappointed with the product. The lipstick applied patchy and unevenly, and no matter how much I tried to layer it, I couldn't achieve the intense black color that was advertised. Moreover, it started smudging and fading within a couple of hours of wear, making me look like a mess. Overall, I would not recommend this lipstick to anyone looking for a high-quality, long-lasting black shade.

2. Sarah - 2 stars

I had high hopes for the Uonz black magic lipstick, but unfortunately, it didn't live up to my expectations. While the color was decently pigmented, I found the formula to be quite drying. It made my lips feel cracked and uncomfortable, even with a lip balm underneath. Additionally, the lipstick had a weird chemical-like smell that was quite off-putting. Considering the price, I expected better quality and performance. I won't be repurchasing this lipstick in the future.

3. Michael - 2 stars

The Uonz black magic lipstick was a disappointment for me. Although the color was intense and black, the formula itself felt heavy and thick on the lips. It didn't glide smoothly and felt like I was applying a layer of wax. Furthermore, it easily transferred onto anything it touched, leaving unsightly smudges all over my face. It didn't stay on for long and faded unevenly, requiring frequent touch-ups. Overall, I found the product to be subpar, especially considering its price point.

Dare to Be Different: Expressing Your Individuality with Uonz Black Magic Lipstick