aon kineticist

The eighth volume in the Upside Down Magic book series is titled "Revenge of the NERDS". This installment continues the story of a group of students with magical abilities that don't quite fit into the traditional magical world. The main characters, Nory, Bax, and their friends find themselves facing new challenges and dangers as they navigate through their own magical abilities. In this volume, the protagonists discover that they are not the only students with unique powers. A group of nefarious individuals known as the NERDS (Noteworthy Excellent Reliable DudeS) have banded together to take down the protagonist's beloved magical school, Dunwiddle Magic. The NERDS possess extraordinary talents and are determined to prove that they are better than the "Upside Down Magic" students.

The NERDS possess extraordinary talents and are determined to prove that they are better than the "Upside Down Magic" students. The main characters must unite and use their combined abilities to stop the NERDS before it's too late. As they face off against the NERDS, the protagonists learn the importance of teamwork, acceptance, and embracing their differences.

Industrial Light & Magic (ILM) Rebrand

Industrial Light & Magic’s work is interwoven into our collective cultural consciousness. Whether you were a child of the ’70s in awe of Han Solo the swashbuckling scoundrel in Star Wars; a child of the ’80s forever terrified of static on TV thanks to Poltergeist; a child of the ’90s who marveled at the T-Rex mauling the SUV in Jurassic Park; or a child of the ’00s during the pirate-fever caused by Davy Jones and his cursed crew in Pirates of the Caribbean — you have seen and experienced the wonder of ILM’s work. So when the legendary company reached out to us about rebranding, we were beyond excited. Since the company last updated its branding in 2005, it has grown from one studio in San Francisco to six studios globally. Our goal for ILM’s rebrand was clear: to respect their legacy while reminding the world that ILM is still the forerunner in entertainment innovation. We wanted to make the identity more bold and iconic in its own right, and unify the logos for ILM’s sub-brands.

All images and footage courtesy of Industrial Light & Magic

ILM Rebrand Scope:

— Logo and logo animations
— Typography and color
— Tagline
— Collateral (marketing, stationery, decks)
— Merch
— Web design
— Brand guidelines
— Rebrand launch video

Collaborator Credits:

— Ethan Silva of Bad Lucky Studio helped us bring the motion and logo animations to life
— Wordmark Mastering by Mattox Shuler and Brian Brubaker at Fort Foundry

Size Chart: Bust measurement below is the full bust body measurement.

"Revenge of the NERDS" serves as an engaging and exciting addition to the Upside Down Magic series, where readers will follow the protagonists' journey as they discover their strengths, confront their fears, and fight for their school and friends..

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