In a recent commercial, Coors introduced its mascot as a prominent figure to liven up their brand image. This commercial aimed to engage viewers and create a memorable connection with the Coors brand. The mascot, a jovial and energetic character, was portrayed as the life of the party, embodying the spirit of Coors in a relatable and fun way. The main idea behind this commercial was to emphasize the unique character of the Coors brand and position it as the go-to choice for a good time. By featuring their mascot, Coors aimed to differentiate themselves from other beer brands and appeal to a younger, more vibrant audience. The commercial successfully communicated the brand's message and left a lasting impression on viewers, prompting them to consider Coors as a top choice for their next social gathering or celebration.
“Well … he did meet her this summer, and she lives out of state. She’s not a relative. Miss Hamilton fits the rules of your assignment, doesn’t she? I don’t see why this would be a problem, as long as she agrees to do it.”
And from what I understand, through sharing my recollections with others, she treated everyone, especially children, with the same care, affection, and warmth that she showed me. Months later Facing mandatory evacuations to the controlled indoor environment of the cities, our kids seek their independence, to understand their strange circumstances and to uncover what s really going on.
The commercial successfully communicated the brand's message and left a lasting impression on viewers, prompting them to consider Coors as a top choice for their next social gathering or celebration..
An early audience with the Wicked Witch of the West …
A collection of correspondence and photos from Margaret Hamilton.
I’ve no doubt many events played into a lifelong love for The Wizard of Oz. My mother would read the Oz books to me as a child, and I was immediately captivated by their stories. I remember studying the detailed illustrations for hours on end. We had several early editions of the books, even a few first editions that had once belonged to my maternal grandfather when he was a boy at the beginning of the 20th century. I never knew him. He passed away three years before I was born, but my earliest and most emotional connection to him was through the discovery of these “magical” books. I was roughly the same age as he was when he first opened their pages and gazed upon them.
Then, at the ripe old age of six, my life changed forever. I had an audience with the Wicked Witch of the West.
Oh, I don’t just mean that I met Margaret Hamilton, although that’s exactly what happened. My family moved to Lawrence, Kansas, from New York City when I was four years old. We returned not quite three years later to attend my Uncle Bobby’s wedding. Lincoln Center was fairly new back then, and they were running a first-class production of Rodgers & Hammerstein’s “Oklahoma!” with none other than Margaret Hamilton, the Wicked Witch herself, as the lovable Aunt Eller. We didn’t see the play, however. My family waited outside by the big fountain until it was time to go in. I had no idea that my paternal grandfather, a former executive at Warner Bros., had made a few choice phone calls and arranged a special meeting.
When it was time to go in, I made my way through the stage door with my parents. I had been backstage before for theatrical performances. My mother was an actress, and my father had been, among other things, a stage director and designer. So I was familiar enough with the behind-the-scenes activities. Still, I wasn’t prepared for what happened next. A crowd of twenty or thirty people waited patiently for a chance to meet Miss Hamilton, but Instead of queuing up with this group, I was ushered in ahead of them. I probably looked very confused at the time. My mother and father took me straight to her dressing room door.
And there she was, this sweet little old lady, grinning right at me.
“You must be Paul,” she said with a warm smile. “Please, come in.” I squeezed my mother’s hand as we both entered her private dressing room. It was like watching the parting of the Red Sea as people stepped aside and cleared a path for us, but then Miss Hamilton was quick to add, “If you don’t mind, I’d like to speak with Paul alone. I understand he has questions for me.”
I wasn’t sure if my mother was expecting this or not, but she was happy to oblige. She sat me down in a chair next to the kindly old lady, stepped back outside, and closed the door.
And there I was, all by myself, with this woman who looked more like my grandmother than an evil witch. She started taking off her stage makeup, and I remember just staring at her. She certainly didn’t seem mean or frightening or ugly.
“You have questions for me?” she asked. “What would you like to know?”
Although I wasn’t convinced this was the actual Wicked Witch of the West, I launched right in with a barrage: How did you melt? How did you fly? How did they make you green?
I could tell she was impressed with my fundamental understanding of a variety of theatrical devices like trapdoors, piano wires, and compressed air. She treated me like an adult and described in great detail how the film crew had slowly lowered her on a platform while they pumped smoke and air up through tiny holes around the edges of the opening. And how her pointed hat had been oversized, and her black dress had been tacked securely to the floor—all of this to create the illusion that she was melting.
She ask me questions, too, about my school, where I lived, my younger brother, and my parents. We had a most stimulating conversation, particularly from an eager, six-year-old’s perspective.
Somehow, I still wasn’t convinced, and she could sense it.
“You don’t believe it’s me, do you?” she asked finally. “You don’t think I played the Witch.”
“I’m not sure,” I replied. “You seem so nice. Even though I know you were acting. And you don’t sound like her. You don’t laugh like her.”
She looked at me and smiled.
“Maybe this will convince you,” she said.
Then … she laughed. Yes, I mean the laugh. That horrific, high-pitched, devious cackle that has caused generations of young children to run terrified from their living room TV sets.
It was just me. And just her. And suddenly, I was in the presence of the Wicked Witch of the West.
I will never forget it as long as I live. Before I left, she asked for my address. My parents gave it to her, and she promised to send my brother John and me autographed photos. She kept her promise, too.
Two months later, when school started again and I began the second grade, we were asked by our teacher to find a pen pal for the year. It was supposed to be someone we met over the summer or fairly recently, preferably someone from out of state or at least out of town, and hopefully not a relative. As the teacher went around the room and asked each of us who we were selecting, she received the expected answers like, “My friend from camp, Mike,” or “This girl I met at Grandma’s named Jill.” I raised my hand and perhaps a little too proudly announced, “I choose the Wicked Witch of the West from ‘The Wizard of Oz’!”
That evening, my mother got a phone call from my teacher, who was concerned about my behavior in class as she explained the assignment to my mom, who quickly rallied to my defense.
“Well … he did meet her this summer, and she lives out of state. She’s not a relative. Miss Hamilton fits the rules of your assignment, doesn’t she? I don’t see why this would be a problem, as long as she agrees to do it.”
So I wrote her a quick note and asked her … and she said yes.
Margaret Hamilton … the Wicked Witch of the West … became my pen pal for the entire second-grade school year. I still have the postcards and letters and the signed, glossy photos—three in all.
I saw Maggie again a few years later when she appeared live on stage at the Kansas City Starlight Theatre as the Wicked Witch in a touring production of The Wizard of Oz. My mother took us to see her. Although we corresponded once or twice after that, this was the last time I would see her in person.
I can only tell you she was one of the nicest people I have ever met or known, or will likely ever meet or know. The antithesis of the legendary Wicked Witch she created on film. And from what I understand, through sharing my recollections with others, she treated everyone, especially children, with the same care, affection, and warmth that she showed me.
Many things in my life led me to write the novel Silver Shoes. But facing the real live Wicked Witch of the West alone, as a wide-eyed, seven-year-old child, would surely be at the top of any list.
Although I wasn’t convinced this was the actual Wicked Witch of the West, I launched right in with a barrage: How did you melt? How did you fly? How did they make you green?
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Reviews for "Behind the scenes of the Coors mascot commercial: Introducing the talented actor behind the costume"
- John Smith - 1 star
I found the commercial featuring the Coors mascot to be incredibly annoying. The mascot was obnoxious and the whole commercial felt forced and unnatural. It seemed like they were trying too hard to make the mascot funny, but it just fell flat. I didn't find it at all entertaining and it definitely didn't make me want to buy Coors beer.
- Emily Johnson - 2 stars
I didn't particularly enjoy the commercial featuring the Coors mascot. While the mascot itself wasn't terrible, the overall concept and execution of the commercial left much to be desired. It lacked originality and felt like a generic attempt at being funny. I didn't find it memorable or impactful, and it certainly didn't make me want to go out and purchase a Coors beer.
- David Thompson - 1 star
The commercial with the Coors mascot was a complete waste of my time. It was cheesy, predictable, and did nothing to capture my attention or interest. The attempts at humor were cringe-worthy and the whole commercial felt like a desperate attempt to appeal to a younger audience. It definitely missed the mark, and I have no desire to ever watch it again or consider buying Coors beer because of it.